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Episode
How to Treat Men Better - Alison Armstrong
~161 min
Episode Brief·YouTube

How to Treat Men Better - Alison Armstrong

Chris Williamson
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TL;DR

The four things you'd lose by not watching

4 items

TL;DR

The four things you'd lose by not watching

4 items
1

Men are primarily driven by a desire to provide, protect, and procreate, and they seek appreciation and admiration for these efforts, rather than simply being "pleased."

2

Women often emasculate men by withholding quality information, interrupting their focus, criticizing them, or making them feel like their contributions are not valued, often stemming from fear or frustration.

3

Men value authenticity, self-confidence, passion (something outside the relationship), and receptivity in women, as these qualities inspire them to give and contribute.

4

Happiness for women is deeply tied to feeling safe and having their needs met, and men can contribute by understanding and supporting these needs, even if they can't directly fulfill them all.

Protocols

Concrete recipes — what, when, how much, and why

4 items

Asking 'How is this man strong?'

WhatFor women, actively seek to identify the strengths in every man they encounter.
WhenWhen interacting with any man, especially when looking for a partner or trying to improve existing relationships.
DoseStart with 'How is this man strong?', then progress to 'How is this man stronger than me?'
For whomWomen who struggle to see men's strengths or feel they are 'stronger' than all men.
WhyThis practice shifts a woman's perception from looking for flaws or how a man isn't like her, to recognizing and appreciating male strength, which is what men are looking for in a partner.
CaveatsThe speaker notes that the second question ('How is this man stronger than me?') can be 'scary' for women.

The speaker describes this as a 'treasure hunt' for strength. She explains that women often filter out men's strengths by focusing on what they think about them, rather than truly listening. The initial step is to simply acknowledge any strength. Once comfortable with that, the more challenging but crucial step is to identify how a man is stronger than oneself. This directly counters the common societal message to women that 'anything he can do, I can do better' or 'never need him for anything.' By recognizing and valuing men's unique strengths, women can become more receptive and appreciative, which in turn makes men feel admired and useful.

Mechanism

By actively searching for strength, women change their internal filter, allowing them to see men for who they are and what they uniquely bring, rather than through a comparative or critical lens. This fosters admiration and receptivity.

Personal experience

The speaker gave this assignment to a woman in her 'smart singles program' who claimed she had 'never met a man stronger than me ever.'

I want you to have the question at the top of your head. How is this man strong? And when you've gotten used to that question and every man you meet, you see strength in him in some color of the rainbow. Then move on to how is this man stronger than me?

Also said
“It's all about listening is all a treasure hunt. Most people the way they listen, they filter out all the treasure.”— Emphasizes the importance of active, non-judgmental listening in this process.

Asking 'What do I need men for?'

WhatWomen should actively answer the question 'What do I need men for?' rather than just asking it rhetorically or assuming they don't need men.
WhenWhen feeling hyper-independent or questioning the value of men in their lives.
DoseOngoing self-reflection and observation.
For whomCareer women or women who have cultivated masculine energy and struggle with interdependence.
WhyThis helps women identify genuine needs that men can fulfill, fostering receptivity and allowing men to feel needed and useful, which is a core male drive.

The speaker addresses the modern challenge where women are taught to be self-reliant, leading to a hyper-independent stance that inadvertently signals to men that they are not needed. This conflicts with men's fundamental desire to feel needed and useful. By actively answering 'What do I need men for?', women can uncover specific areas where male contributions are valuable, even if they could technically do it themselves. This allows women to practice receptivity and creates a space for men to fulfill their natural roles as providers and protectors, which in turn makes them feel valued and engaged in the relationship.

Mechanism

By consciously identifying specific needs that men can meet, women can overcome the cultural conditioning of hyper-independence. This creates opportunities for men to provide and protect, fulfilling their intrinsic drives and strengthening the relationship. It shifts the dynamic from 'I can do it all myself' to 'I choose to let you contribute this unique strength.'

Personal experience

The speaker conducted informal surveys, asking women how many other women it would take to make them feel as safe as one man they knew was 'for her,' and found that 'there is no number of women.'

My assignment is answer that question. Don't ask it, answer it. So, what do I need men for? It's another treasure hunt.

Also said
“The desire of men to feel needed and useful. uh I think is really interesting. Um and it is certainly coming into conflict with a modern environment that is teaching men uh teaching women that uh men are optional as opposed to uh mandatory investments in that way.”— Contextualizes the modern challenge this protocol addresses.
“If I'm not proving I can do everything, what do I need men for?”— Frames the question in terms of letting go of hyper-independence.

Celebrating the truth

WhatActively celebrate when men tell the truth, even if the truth is uncomfortable or undesirable.
WhenWhenever a man reveals a truth, especially one that might be difficult for him to share.
DoseConsistent practice.
For whomWomen who want more honesty and openness from men.
WhyThis counteracts the learned behavior in men to conceal truths that might be 'used against them' or cause upset, fostering an environment where honesty is rewarded.
CaveatsIt requires women to manage their own emotional reactions to uncomfortable truths.

The speaker explains that men often learn not to reveal truths because women inadvertently 'use it against them' or react with upset, leading men to believe 'it's not worth it.' This can manifest as women sharing a man's private revelations with others (a betrayal from his perspective) or criticizing his feelings/thoughts. To foster honesty, women must actively celebrate the truth-telling itself. This means acknowledging the courage it took, expressing appreciation, and managing one's own emotional response to the content of the truth. The goal is to make the man feel that the act of being truthful is valued above all else, even if the truth itself is challenging.

Mechanism

Men are often trained by women's reactions to believe that telling an inconvenient truth will lead to negative consequences (e.g., upset, criticism, betrayal). By celebrating the act of truth-telling, regardless of the content, women create a positive feedback loop. This encourages men to be more open, as they receive 'more points for telling the truth than he loses by what the truth is,' thereby dismantling the survival instinct to lie or conceal.

Personal experience

The speaker shares a personal anecdote where her husband, Dan, was brutally honest about her being 'a little chubby,' but she appreciated his truthfulness because she knew it was one of her highest values. She also mentions firing employees for 'lying about lying,' emphasizing the importance of truthfulness.

If you want the truth, you got to celebrate the truth. Even if you don't like the truth, the or the way I would say is a man's got to get more points for telling the truth than he loses by what the truth is.

Also said
“You won't reveal yourself. Well, of course you won't reveal yourself. It'll be used against you.”— Explains why men conceal truths.
“You tell me a truth about you and it's Oh, it's so yummy. Oh, he told me something really special about him. Who can I tell?”— Illustrates how women inadvertently betray men's trust.
“No, men are smarter than that. There was no problem with that truth until it came out of their mouth. Until they told her it was fine as long as it wasn't said.”— Describes how men learn to withhold information.

Not interrupting men's focus

WhatWomen should refrain from interrupting men, especially when they are focused, and allow them ample time to respond to questions.
WhenDuring conversations, particularly when a man is thinking or engaged in a task.
DoseCount to 30 after asking a question, and be prepared to wait longer for answers about feelings.
For whomWomen who tend to interrupt or rephrase questions when men don't respond quickly.
WhyInterrupting disrupts a man's 'single focus' and peace, which can be emasculating and lead to withdrawal or frustration.
CaveatsWomen's brains are naturally wired for constant interruption due to estrogen, making this a challenging habit to break.

The speaker explains that men find peace in single focus, where their brains screen out irrelevant information to concentrate on a task. Interrupting this focus, even with a seemingly innocent question or rephrasing, is perceived as a disruption of their peace and productivity. This can be emasculating, as it diminishes their ability to produce results. Women, whose brains are often in a constant state of interruption due to estrogen, may not understand this. The speaker advises women to consciously wait, even counting to 30, after asking a question, especially about feelings, to allow men the necessary time to process and formulate a response without feeling pressured or interrupted. This practice helps prevent men from withdrawing or becoming defensive.

Mechanism

Men experience 'single focus' as a state of peace and productivity. When a woman interrupts this, she is not just interrupting a conversation but disrupting his internal state of calm and effectiveness. This can trigger a protective response, causing him to retract from providing or engaging. By allowing men to maintain their focus and take their time to process and respond, women respect this fundamental aspect of male psychology, fostering a more productive and peaceful interaction.

Personal experience

The speaker's late husband, Greg, helped her understand that 'single focus is peace.' She also recounts how her daughter thought she was ignoring her when her brain started rewiring for focus around age 50.

So, we interrupt. It's one of the biggest things I've been teaching women. Count to 30. Wait. Count to 30 again. Wait. But estrogen creates a brain that's in a constant state of interruption.

Also said
“When he pauses, count to 30. Most men will come in at about 18, unless you're asking about feelings. Could be 3 days.”— Provides specific guidance on how long to wait.
“Honey, I'm going to the grocery store. Do what? Right. And and so now she's uber disconnected and freaked out and thinks he's But she doesn't know she interrupted his productivity and his peace. Blew it up. Ran the train off the track.”— Illustrates the negative impact of interruption on a man's state.

What's new

Personal practice updates, fresh positions, predictions

4 items

Paradigms and their impact on desired results

0:02:40

The speaker's work focuses on exposing and reverse-engineering paradigms, asserting that if desired results are impossible within a current paradigm, a new one is needed.

Why this matters: This highlights a core philosophical approach to problem-solving, suggesting that fundamental shifts in perspective are necessary for achieving different outcomes, particularly in relationships.

The speaker explains that every paradigm makes certain things easy, simple, and obvious, while simultaneously making other things impossible. Her approach involves identifying these limiting paradigms and then either exposing them or devising new ones. This isn't just about minor adjustments but about a fundamental re-evaluation of the underlying assumptions that govern how people interact and what they expect from those interactions. She applies this to her study of men, noting that her initial understanding of men was flawed and led to negative outcomes, necessitating a new paradigm.

Personal experience

The speaker mentions that she started studying men in February 1991, when she realized she was 'bringing out the worst in y'all,' which she considered 'the best news' because it meant she could change her approach.

If the results that you want are impossible in the paradigm you're operating in, get a new one. Dement a new one.

The distinction between pleasing and empowering/admiring for men

0:09:40

Men are not primarily motivated by being 'pleased' in the way women often assume; they are more driven by being empowered, admired, or accepted.

Why this matters: This challenges a common female perception of male motivation, suggesting that women's efforts to 'please' men might be misdirected and miss what truly matters to them.

Background

The speaker notes that women are often 'terrified of being displeasing' and constantly monitor men's reactions to adapt, believing that pleasing a man ensures their safety and care. This stems from a deep-seated survival instinct.

The speaker argues that while women are highly attuned to pleasing men, men themselves don't value being 'pleased' as highly as women might think. She illustrates this by saying that being pleased is a 'tiny' meaning in a man's life, something that comes after all the 'hunting, building, accomplishing' is done. Instead, men are profoundly motivated by feeling empowered, admired, and accepted. This is a critical distinction because women often project their own desire to be pleased onto men, leading to miscommunication and unmet expectations. The speaker suggests that focusing on admiration and empowerment would yield much better results in relationships with men.

The point in a man's life for what he cares most about is being pleased. That's like all the hunting's done, all the building's done, all the accomplishing's done, all the animals have been caught and killed and butchered. So now we're going to pay attention to what type of beer do we want. But it's that comes after everything that men are driven to do.

Also said
“Would a man rather be pleased or empowered?”— Highlights the core contrast in male motivation.
“Would a man rather be pleased or admired?”— Further emphasizes alternative, more potent motivators.
“Would a man rather be pleased or accepted?”— Adds another key motivator that supersedes 'pleasing'.

Men's natural committal nature vs. perceived non-committal behavior

0:18:20

Men are naturally committal due to testosterone creating single-focus, but they are often accused of being non-committal because women misunderstand their commitment criteria.

Why this matters: This challenges a common stereotype about men, reframing their approach to commitment as strategic and fact-based rather than avoidant.

Background

The speaker notes that women often believe a strong 'connection' should lead to commitment, and are shocked when it doesn't. They perceive men as non-committal when men don't act on connection alone.

The speaker asserts that the idea of men being non-committal is a myth. She explains that testosterone drives a 'single focus' in men, which inherently leads to commitment towards a specific destination or result. This means men are naturally inclined to commit, but their commitment is based on a set of practical, factual criteria rather than solely on emotional connection or 'love.' Women, on the other hand, tend to overvalue connection and trust it too much, expecting it to be the primary driver for commitment. This mismatch in understanding leads to women accusing men of being non-committal when, in reality, men are simply evaluating a partner based on a different, more objective set of criteria for long-term partnership.

Y'all are naturally committal. Testosterone creates single focus. Single focus de is commitment. Specific destination result.

Also said
“Love and connection are not in the list of 12.”— Refers to the 12 criteria men use for commitment, highlighting that emotional connection isn't a primary factor.
“Men are so much smarter about commitment than women are. And yet you're accused of being non-committal.”— Emphasizes the irony of the common perception.

The 'worth it' calculation in relationships

1:19:00

Men constantly perform a 'worth it' calculation in relationships, evaluating if the time, effort, and resources invested yield a sufficient return, especially in terms of appreciation.

Why this matters: This provides a practical, almost economic, framework for understanding male motivation and engagement in relationships, contrasting with women's more 'eternal' perspective.

Background

The speaker notes that women often have a connection to the 'eternal' and perceive time as abundant, making almost anything 'worth doing' if it's even slightly beneficial. Men, however, are acutely aware of limited time, energy, and resources.

The speaker introduces the concept of the 'worth it' calculation, which men continuously perform in their lives and relationships. This calculation assesses whether the investment of time, effort, energy, and even pain yields a worthwhile return. For men, the 'ROI' (Return on Investment) needs to be high, akin to saving for 'winter.' This contrasts sharply with women's often more 'eternal' perspective, where time is perceived as abundant, and many tasks are deemed 'worth doing' even for small benefits. A key insight is that women often want things from men but fail to make it 'worth' men doing them, particularly by not providing the necessary appreciation. This lack of appreciation can lead men to disengage from tasks that might otherwise benefit the relationship, as the perceived return on their effort is too low.

There's a pre-worth it calculation where everything's estimated and then there's the ongoing worth it calculation. No, this is taking more time, effort, energy pain my ass than I was expecting to. It's not worth it. I'm not going to keep going. There's a postw worth it calculation. It's constantly being paid attention to. Is it worth it?

Also said
“For a man, it's got to be, you know, I call it winter. You've got to save for winter. you you the ROI has to be high to be worth doing.”— Explains the high ROI requirement for men's efforts.
“There's so many things that women want from men, but they don't make it worth men doing. They don't provide the appreciation that would make a stupid thing worth doing.”— Highlights the critical role of appreciation in the 'worth it' calculation.

Recommendations

Products, supplements, and tools mentioned in the episode

4 items

The Queen's Code

Book

A book written by the speaker that aims to transform how women relate to men.

The speaker describes 'The Queen's Code' as a 'fairy trap' – a story designed to draw women in and transform their perspective on men. It's structured to provide new information and a new point of view within an 'empowering context,' preventing women from simply gleaning information to use against men. The book is part of a larger curriculum that emphasizes understanding men's motivations and behaviors, ultimately leading to better relationships.

Personal experience

The speaker mentions that the book was written to transform the way women relate to men and that she is now working on a sequel, 'The King's Code.'

The story that everything about it is just to just bring you in and transform you. That was the point of that book to transform the way women relate to men.

Find The

In Sync with the Opposite Sex

Book

One of the speaker's most popular and evergreen audiobooks, recorded before 2006.

In sync with the opposite sex is one of the most popular and I recommend it to people.

Find In

Alison Armstrong's YouTube Channel

Service

A source for free, extensive information on the speaker's work, including videos dating back to the 1990s.

The speaker highlights her YouTube channel as a valuable resource for those seeking information 'cheaply.' It contains a vast archive of videos, some dating back decades, allowing viewers to observe the evolution of her work and ideas. She notes that many people have created collections of her content there, indicating its breadth and depth.

Personal experience

The speaker mentions that people have created collections of her videos before she even knew it was possible.

YouTube/Allison Armstrong videos, lots of information cheaply, even if you're not on my I don't know if you've tried it, but Allison Armstrong into YouTube and there's literally videos back to the 90s on there.

Find Alison

Alison Armstrong's Website (alisonarmstrong.com)

Service

The platform for the speaker's formal curriculum, where she interacts directly with students and answers questions.

The website serves as the hub for the speaker's structured educational programs. It offers a formal curriculum and provides direct access to her expertise, including about 10 hours a month dedicated to answering student questions. This includes specific clarifications on learned material and its application, as well as a subscription program for more open-ended discussions. It's designed for those who want a more guided and interactive learning experience.

Personal experience

The speaker mentions spending about 10 hours a month interacting with students, with 4 hours dedicated to specific clarifications.

Our website alsong.com is where there's our formal curriculum where I interact with students, answer questions about 10 hours a month for people.

Find Alison

Notable quotes

Lines worth pulling out — contrarian, specific, or perfectly phrased

8 items
You are molesting the truth by getting in the way by limiting people's ability to use language.
A strong, provocative statement on the importance of unfiltered language for conveying truth and enabling transformation.
The vacuum, the absence of explanation allows people to inject themselves into the story and it sucks them in.
Explains the power of purposeful vagueness in art and communication, allowing for broader resonance and personal connection.
It never occurs to us it wasn't actionable. That comment did not speak to the action command center at all and it has nothing to do with how you feel about me.
Highlights a fundamental difference in how men and women process communication, particularly complaints or criticisms, and why women's expectations often go unmet.
Men don't marry women that they love, but they know they can't make her happy.
Reveals a profound male motivation for marriage, emphasizing a man's desire to be effective in making his partner happy over mere affection.
Femininity is a gift to women from men.
A contrarian and thought-provoking statement that reframes femininity not as an inherent female trait, but as something enabled and fostered by men's protective and providing roles.
If we treated men like gods instead of dogs, it would work much better.
A memorable and provocative analogy that encapsulates the speaker's core message about how women should perceive and treat men to achieve better relationship outcomes.
Women love to submit, you just have to be him.
A controversial tweet quoted by the host, which the speaker then dissects, highlighting the problematic implications of placing all responsibility for a woman's 'softening' on the man.
I'm only human. And then I realized that women expect men to be omnipotent and omnisient. Omnipresent.
Explains the underlying, often unconscious, unrealistic expectations women place on men, leading to disappointment and the male defense of 'I'm only human.'

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Topics covered

paradigmsheaven on earthprecision and potencypurposeful vaguenessmen are easy to pleasewomen's survival instinctsstatus and accountabilitywomen's fear of displeasingtracking preferencesmen's prioritiessafety vs securityestrogen and visionmen's peripheral visionconnection vs trustmen's commitment criteriatestosterone and single focuscontrol and security12 things men look for in a partneremasculationsexual communication
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Educational summary of the cited expert source — not medical advice. Open the source recording linked above and consult a qualified physician before acting on any protocol.