Reframe effort as a source of meaning
Drawing from his book 'Endure', Hutchison explains that self-talk shapes endurance. If a runner tells themselves 'this is unbearable,' it becomes a self-fulfilling prophecy. By embracing effort as inherent to the challenge and a giver of meaning, you can extend your capacity. The IKEA effect illustrates that people value something more when they've worked for it. This insight generalizes to many areas: choosing the stairs over the escalator (per Michael Easter's 2% concept) feels better because of the effort.
Psychological: effort signals importance and, upon completion, amplifies reward; positive inner monologue can alter perception of pain and boost performance.
sometimes the harder we have to work at something, the more we like it.

