21-Day No-Sugar Ketogenic Protocol
Berg frames this as a simple but transformative 21-day experiment. The dietary template is permissive: coffee, tea, water, any animal proteins, eggs, fish, vegetables, nuts, cheese, unsweetened yogurt/kefir, butter, olive oil, avocado. He warns against hidden carbs in corn starch, modified food starch, maltodextrin, and wheat flour, calling them 'industrial starch really just added sugar.' He emphasizes the gradual progression: week one sees hunger and brain chatter diminish, mental clarity and mood rise. Week two brings noticeable energy, digestive ease, reduced bloating, and skin improvement with stable emotions. Week three amplifies weight loss, cognitive function, and mood, often lifting long-standing anxiety or depression. Blood sugar swings disappear, and the person feels fully awake and energized during the day and sleeps deeply at night. He contrasts his past—chronic brain fog, nightly Ben & Jerry’s habit, restless legs—with his present state of high energy, clear focus, and emotional steadiness, attributing the shift solely to this way of eating.
Restricting carbohydrates lowers insulin, depletes liver glycogen, and triggers hepatic ketogenesis, producing beta-hydroxybutyrate and acetoacetate. Ketones provide a more ATP-efficient fuel for neurons, reduce oxidative stress, and upregulate BDNF via transcriptional pathways. Simultaneously, the reduced glucose flux lessens the drain on thiamine, allowing autonomic nerve function to recover.
I was so addicted to sugar, I had to have it every single night. Uh, a pint of Ben & Jerry's every single night. ... When I was living on sugar long ago, I was in a permanent brain fog. I didn't even know what it was like to actually think clearly and not be in the fog. And I was also highly irritable as well.
Three weeks, no sugar, almost 50% more brain derived neurotrophic factor. This is like incredible.

