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Episode
Neuroscientist: How to Literally Rewire Your Brain for Less Anxiety & More Happiness
~166 min
Episode Brief·YouTube

Neuroscientist: How to Literally Rewire Your Brain for Less Anxiety & More Happiness

Thomas DeLauer
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TL;DR

The four things you'd lose by not watching

4 items

TL;DR

The four things you'd lose by not watching

4 items
1

Walk in new, unfamiliar environments to signal your brain you're a 'traveler on the savannah,' triggering anticipatory proliferation, BDNF release, and increased plasticity.

2

Use 'mass practice'—4-5 hour deep immersion blocks—rather than daily 1-hour sessions, to drive far greater neuroplastic change, as shown in stroke rehabilitation and language learning.

3

Constraint-induced learning forces plasticity: remove escape routes (e.g., forbid your native language, immobilize your dominant hand) so the brain has no choice but to rewire the targeted skill.

4

The hemispheres cross-inhibit each other; engaging in art or painting in long bouts can expand right-hemisphere artistic circuits, while a left-hemisphere stroke sometimes unmasks savant-like artistic talent.

Protocols

Concrete recipes — what, when, how much, and why

8 items

Walk in New Territory Daily

WhatWalk for prolonged periods in unfamiliar routes or places, not just for exercise but to trigger anticipatory proliferation.
WhenDaily, ideally substituting routine walks (same park/block) with novel terrain.
DoseAt least 30-60 minutes; any walking that covers new ground.
For whomAnyone seeking to boost brain plasticity, especially those in routine-heavy lives.
WhyNovelty releases acetylcholine and BDNF, signaling the brain to prepare for new learning and making it more plastic.
CaveatsMust be new territory; walking the same path won't trigger the same novelty response.

The expert argues that walking is uniquely human and originally served to find new lands. When we walk in novel environments, the brain interprets this as impending need for new circuits. The nucleus basalis attention system fires acetylcholine, which opens plasticity windows. At the same time, walking itself releases BDNF, the 'fertilizer of the brain.' He contrasts the routine—the same lab, same Uber, same streets—with the joyful attention of exploring a new city, which feels different. The protocol is thus a two-for-one: the physical act boosts growth factors, and the novelty triggers the attention-chemicals necessary for change. He also notes that parents pushing strollers, people walking dogs on the same loop, miss this novelty component; it's not just steps, it's newness.

Mechanism

Walking releases BDNF (brain-derived neurotrophic factor) which strengthens neurons and supports plasticity. Novelty activates the nucleus basalis to release acetylcholine, the neurochemical gateway for brain change. Acetylcholine enhances attention and enables the brain to rewire itself more easily. The combination essentially primes the brain to learn and adapt.

Personal experience

The expert describes walking around Los Angeles, a novel city, and feeling his attention spike.

So when you walk you release a lot of BDNF which is the growth protein. ... walking for example a new territory something concept called anticipatory proliferation which is when you walk about a lot you're signaling to your brain that you are a traveler a guy on the savannah looking for new territory

Also said
“Cardiovascular exercise as well so these are supplementary you can do that as well”— Adds that any cardio contributes to growth factors.
“cortisol directly blocks BDNF and growth factors that will increase plasticity, increase it. So sleep when you don't sleep cortisol go up goes up cortisol inhibits BDNF and GDNF”— Stresses the anti-plasticity effect of stress and poor sleep, making walking even more valuable when combined with low-cortisol state.

Engage in Mass Practice (Block Learning)

WhatPractice a new skill in 4-5 hour uninterrupted blocks rather than short daily sessions.
WhenWhenever learning a language, instrument, sport, or artistic skill; can be done over a focused 2-week period with breaks.
Dose4-5 hours per session, multiple days per week, ideally with spaced repetition over weeks.
For whomAnyone wanting to learn deeply, especially those who can schedule time blocks.
WhyMassed practice creates deeper plasticity than distributed practice, as shown in stroke recovery and language immersion studies.
CaveatsMust incorporate breaks and spaced repetition later to consolidate; otherwise the skill may not stick. Not recommended for all skills—only highly attentive, demanding ones.

The expert cites the principle of 'mass practice' from neuroscience, explaining that practicing in four- or five-hour bouts drives significantly more plasticity than one hour every day. He gives the example of learning Chinese: studying daily for an hour is far less effective than moving to China and being immersed in Mandarin for hours on end, even if the total hours were equal—the massed, constrained nature adds a multiplier. He ties this to Edward Taub's stroke patients, who did 4-5 hours of forced arm use per day for two weeks and saw remarkable recovery, with brain regions shifting function. The expert recommends doing these deep blocks, then taking a break to allow consolidation, then repeating. He notes this mirrors meditation research: long, infrequent sits often yield more profound changes than daily 20-minute sessions.

Mechanism

Long, intense focus drives up acetylcholine and dopamine simultaneously—acetylcholine from attention and dopamine from small rewards within the session. Sustained elevation of these neurochemicals over hours is thought to open plasticity windows wider than brief spikes. Additionally, the brain's use-dependent expansion of cortical territories (e.g., motor maps for piano) is accelerated by high-volume repetition without interruption.

Personal experience

The host Thomas DeLauer (interviewer, not expert) shares, 'I've done 3 four hours of meditation and then not meditate for for a week and take that time to integrate and it's it's a noticeable difference.' The expert nods along.

Mass practice is that if you practice things in four or five hour bouts versus just doing it one hour every day that creates more plasticity.

Also said
“if you do these practices in bouts of like four or five hours at a time deeply immerse yourself in the activity well then can be a doorway to plasticity”— Reinforces the immersion principle.
“two weeks of immersed practice of painting and then again take a little break and then solid solidify those circuits by doing the mass practice again.”— Gives a concrete template involving pulsed immersion and rest.

Constraint-Induced Learning for Any Skill

WhatDeliberately remove all fallback options when trying to acquire a new skill—force yourself to use only the desired pathway.
WhenDuring skill acquisition; e.g., when learning a language, avoid using your native tongue; when developing a weak side in sports, immobilize the dominant side.
DoseFor as many hours as needed during learning sessions, ideally in 3-5 hour blocks.
For whomAnyone who wants accelerated learning and is willing to endure the hardship of not having a safety net.
WhyMirrors clinical constraint-induced movement therapy, which has been shown to produce dramatic cortical rewiring even after chronic paralysis.
CaveatsCan be intensely frustrating; ensure the task is appropriately challenging but not impossible to avoid demotivation. The brain still needs intermittent dopamine rewards—small wins.

The expert outlines the core of constraint-induced therapy from stroke rehab, then translates it. He gave a striking animal example: monkeys whose sensory nerves were cut became paralyzed in that arm, but if the good arm was restrained for months, they recovered use of the paralyzed arm. If both arms were restrained, they regained function in both. The paralysis was not permanent; it was a 'shock' state maintained by lack of forced use. When the brain was forced to use the disabled circuits, plasticity kicked in and new pathways formed. He generalizes: if you want to become a painter, immerse yourself in painting for 4 hours a day and ban all other creative outlets; if you want to learn a language, live with people who don't speak yours. The constraint essentially creates a 'survival' situation that jacks up acetylcholine and dopamine, enabling extreme plasticity.

Mechanism

The forced use continually engages the attention system (nucleus basalis, acetylcholine) because the brain must solve the problem with limited resources. Each tiny success triggers dopamine, reinforcing the rewired circuit. In stroke rehab, neighboring brain areas (premotor regions, opposite hemisphere motor cortex) adopt the lost function—a process called vicariation. Constraint blocks the compensatory easy pathway, forcing the brain to recruit and expand new cortical real estate.

Personal experience

Expert: 'I used to live in Egypt I didn't speak Arabic I learned Arabic very quickly and within that six months here because I would hang out with the common folks and speak Arabic with them and I didn't have anybody they couldn't speak English.'

Constraint induced therapy. ... whenever you want to learn a new skill ... also make sure that you don't have access to people that can translate ... Constraint induced. So that's a key part of this.

Also said
“So neurons on the opposite motor neurons on the opposite side that's supposed to work for this working hand started to have a double job and working for this arm now.”— Demonstrates the brain's ability to reassign functions under constraint.

Travel to New Places for Plasticity

WhatPeriodically travel to unfamiliar cities, countries, or environments to flood the brain with novelty and trigger an acetylcholine-dopamine plasticity cocktail.
WhenAs often as feasible; even weekend getaways to new neighborhoods count.
DoseDays to weeks of immersion; even a single day of novelty can help.
For whomAnyone, especially those stuck in routine. Strongly recommended for aging individuals to combat declining plasticity.
WhyNovel environments are the most potent natural stimulators of the attention system; everything is unpredictable, demanding high acetylcholine and dopamine for mapping and survival.
CaveatsTravel doesn't have to be exotic or expensive; the key is unfamiliarity. Stressful travel (e.g., dangerous places) could raise cortisol and be counterproductive unless the person feels empowered.

The expert frames travel as the ultimate plasticity protocol because it hits all the requirements: radical novelty, high attention, dopamine from exploration and small discoveries, and often low routine stress. He contrasts his own daily life—'same same tasks same same Uber rides same Everything is the same'—with visiting Thomas in LA, which felt alert and alive. Babies are in a constant state of novelty, which is why they have high basal acetylcholine levels. Adults lose plasticity as routines set in. Travel breaks that monotony. He also ties it to the evolutionary past: humans moved across savannahs, and the brain evolved to become plastic when encountering new terrain, not when sitting still.

Mechanism

Novelty activates the nucleus basalis to release acetylcholine, which puts the brain in a plastic state. Simultaneously, the dopamine system rewards exploration and discovery, reinforcing learning. The combination increases the release of BDNF and other growth factors. Even the stress of navigating airports and new streets can be hormetic, provided it's manageable.

Personal experience

Expert: 'I'm walking about in Los Angeles visiting Thomas and visiting his studio, this is this is novel territory. I don't come to Los Angeles very often, right? So my brain what does it release? A lot of acetylcholine.'

traveling you go to new places your brain automatically turns on the attention system. The dopamineergic system is also very critical and important for plasticity novelty. You have that with dopamine.

Learn a Radically New Skill (Not a Variation)

WhatPick up something completely outside your current abilities—like a new language, a musical instrument, a sport you've never played—and dedicate focused time to it.
WhenLifelong, especially in late adulthood; start as soon as possible to offset age-related plasticity decline.
DoseIdeally 4-5 hour blocks of massed practice; at minimum, several attentive hours per week.
For whomEveryone over 25, as the critical period has closed and plasticity must be deliberately invoked. Highly recommended for cognitive health.
WhyOnly radically new skills activate the attention system enough to open plasticity windows; small tweaks of existing skills rely on already-established circuits.
CaveatsMust be pleasurable or rewarding to some degree; miserable, forced tasks without any dopamine component won't induce plasticity effectively. The expert says, 'Don't just do something miserable because they're indifferent.'

The expert emphasizes that not all learning is equal. The brain's plasticity machinery will only kick in for tasks that are truly novel and require high attention. Just switching from tennis to badminton might not cut it because the underlying motor programs are similar. You need something that makes you feel like a beginner, forcing the acetylcholine system to fire. He adds that the learning must have some inherent reward or pleasure (dopamine) to cement the changes. This is why gamified learning or finding joy in the process matters—you need the dopamine hit of small successes. He links this to language learning in childhood: the critical period closes around 12-14 years, making it harder later, but with massed practice and novelty, adults can still achieve significant plasticity.

Mechanism

A radically new task engages both the acetylcholine (attention) and dopamine (reward) systems simultaneously for extended periods. Acetylcholine opens the plasticity window, and dopamine stabilizes the synaptic changes. Without both, changes are weak or non-existent. This dual requirement is why casual hobbyist learning often fails to rewire the brain deeply.

Personal experience

Expert: 'I learned English at a relatively late age had I learned it when I was seven or eight I might have been fluent and you you wouldn't have the accent because of my acetic coding systems and plasticity being rampant'

Learning new skills late into adult life. Learning a new sport. It has to be radically new. You can't just do soccer and then do another variation of soccer. It has to be enough to engage your attention systems and make make you hyperfocused and attentive to that.

Also said
“ideally, you want to has you want to have a derp derpergic component. So there's a pleasurability to it, a reward to it. Don't just do something miserable because they're indifferent.”— Emphasizes dopamine's necessity for effective plasticity.

Practice Art in Deep Immersion Blocks

WhatDedicate extended, multi-hour sessions to painting, drawing, or other visual arts to expand right-hemisphere artistic circuits.
WhenIn blocks of 4-5 hours, several days per week, interspersed with rest periods for consolidation.
DoseAt least 4-hour bouts, over weeks to months.
For whomAnyone wishing to become more creative or unlock latent artistic talent.
WhyArtistic expression activates the right angular gyrus and inferior parietal lobule; during massed practice these regions physically expand and dominate the cross-hemisphere inhibition, making you more artistically inclined.
CaveatsDue to cross-hemisphere inhibition, a strong focus on art might slightly diminish left-hemisphere functions like mathematical precision over time, though this is normal and not necessarily detrimental.

The expert explains that the left hemisphere (logic, language, math) and right hemisphere (spatial, artistic, metaphor) constantly inhibit each other. If you suffer a left-hemisphere stroke, the right can suddenly produce savant-like artistic output—a phenomenon observed in some stroke patients and individuals with frontotemporal dementia. He tells the story of Nadia, an autistic girl who drew horses comparable to Michelangelo, because her left hemisphere was underactive, freeing the right to hyperdevelop. In healthy brains, deliberately spending long hours on art causes the right-hemisphere artistic regions to hypertrophy, expanding their cortical territory. The mass practice principle applies here: two weeks of intensive painting, a break, then another block can produce measurable plasticity. The expert also connects dreaming to the same region—stroke patients losing artistic ability also stop dreaming, suggesting a common neural substrate for image generation.

Mechanism

Art engages the right angular gyrus and adjacent parietal regions involved in conjuring images. With hours of use, these areas grow and strengthen, much like a muscle. The mechanism is synaptic potentiation and possibly recruitment of neighboring neurons. Meanwhile, the left hemisphere's inhibition is relatively reduced by the lack of analytical verbal activity during art, allowing the right to express freely.

if you start painting as you say all the time, what happens? It turns out then yes, I would definitely that structure of the brain would expand over time if it was done attentively and done in a continuous manner.

Also said
“the left hemisphere is inhibiting the right and the right inhibiting the left. There's a constant inhibition going on cross inhibitory function of the brain.”— Explains the zero-sum dynamic between hemispheres.
“Nadia's painting of a horse. It looked like it was leaping out of the canvas. ... with his muscles. And it seems like that part of the brain has to do with conjuring up images which is the artistic region of the brain”— Provides vivid evidence of hypertrophied artistic circuitry.

Prioritize Quality Sleep for BDNF and Low Cortisol

WhatGet sufficient deep and REM sleep nightly to maintain high growth factor levels and avoid cortisol-induced plasticity blockade.
WhenNightly; consistency is key.
Dose7-9 hours of quality sleep per night for most adults.
For whomEveryone, particularly those trying to learn new skills or recover from stress.
WhySleep, especially REM, is when the brain is highly plastic; poor sleep raises cortisol, which directly inhibits BDNF and GDNF, crippling plasticity.
CaveatsSleep quality matters more than quantity; disrupted sleep can still elevate cortisol.

The expert links sleep to plasticity in two ways: during REM sleep, the brain is naturally in a plastic state with high acetylcholine, consolidating learning. After good sleep, daytime cortisol is lower, allowing growth factors to flourish. He states that cortisol directly blocks BDNF and GDNF, so when sleep is poor, cortisol rises and essentially slams the door on plasticity. This creates a downward spiral: poor sleep → less plasticity → less adaptability, which may increase stress further. He also notes that as we age, REM sleep declines, which correlates with reduced plasticity. The protocol is therefore foundational: if you're doing all the right things for plasticity (novelty, mass practice) but sleeping poorly, you're sabotaging the effect.

Mechanism

REM sleep features high acetylcholine, which is permissive for synaptic plasticity and memory consolidation. Deep sleep supports the clearance of metabolic waste and regulation of stress hormones. Chronically elevated cortisol suppresses BDNF and GDNF, preventing the formation of new synaptic connections.

cortisol directly blocks BDNF and growth factors that will increase plasticity, increase it. So sleep when you don't sleep cortisol go up goes up cortisol inhibits BDNF and GDNF and growth factors you have less plasticity

Also said
“sleeping a lot you know well not sleeping tons but having a sufficient quality sleep exercising learning new skills uh playfulness being playful known to reduce stress and then the downstream of that is that is more plasticity by having less cortisol”— Summarizes the sleep-stress-plasticity chain.

Use Playfulness and Bonding to Lower Stress and Boost Oxytocin

WhatIncorporate regular playful activities and close social bonding to reduce cortisol and increase oxytocin, both of which enhance plasticity.
WhenDaily or weekly; any moment you can engage in unstructured, joyful interactions.
DoseNo specific dose; aim for regular playful engagement and deep social connections.
For whomEveryone, especially those learning to be less self-centered or seeking personal change.
WhyOxytocin has a direct plasticizing effect, making the brain more adaptable to relationship demands, while playfulness reduces stress hormones that block growth factors.
CaveatsPlayfulness should be genuine, not forced; forced play may not lower cortisol. Oxytocin's plasticizing effect is context-dependent—mainly around bonding and parenting.

The expert uses the example of a selfish person who has a child: suddenly, the brain must adapt to care for another. Oxytocin facilitates this by increasing plasticity, allowing the individual to restructure priorities and behavior. In romantic love, oxytocin similarly rewires the brain away from ego-centrism. Playfulness works through a parallel pathway: it reduces cortisol, which in turn unblocks BDNF and GDNF. So both oxytocin and playfulness are indirect plasticity enhancers. He ties this back to the overall architecture: stress is the enemy of plasticity, and anything that reduces stress—play, bonding, sleep—will enhance the brain's capacity to change.

Mechanism

Oxytocin modulates neural circuits involved in social bonding and empathy, encouraging synaptic remodeling in regions like the prefrontal cortex and amygdala. Lowered cortisol from play removes the inhibition on BDNF/GDNF, allowing growth factors to support new connections.

Oxytocin ... will allow you to it makes the brain more plastic. It it just makes the brain more able to adapt by using oxytocin as a as a trigger of plasticity in this case.

Also said
“playfulness being playful known to reduce stress and then the downstream of that is that is more plasticity by having less cortisol”— Connects play directly to the cortisol-plasticity axis.

What's new

Personal practice updates, fresh positions, predictions

3 items

Anticipatory Proliferation Through Walking

early-mid in the episode

Walking in new territory sends an ancient signal to your brain that you are a traveler seeking a new home, prompting the brain to prepare new synaptic connections in advance of arrival.

Why this matters: Connects walking, BDNF, and novelty into a single evolutionary framework—walking isn't just exercise; it's a plasticity primer.

Background

Previously, walking was mainly linked to BDNF release. The new angle is that walking in unfamiliar places activates an anticipatory proliferation mechanism, independent of the BDNF pathway, rooted in our savannah past.

The expert argues that the human body was built to walk long distances across novel terrain, searching for new resources or territory. When you walk extensively in a new environment, your brain interprets this as a sign that you will soon need to map a new home. In response, it ramps up plasticity—laying down new synaptic connections and possibly even new neurons (neurogenesis) in preparation. This anticipatory proliferation happens through acetylcholine release from the nucleus basalis attention system, which is triggered by novelty. The brain says, 'I must be very plastic because I'm about to need new circuits.' This is distinct from the general BDNF boost from any walking; it's a context-dependent, forward-looking adaptation. The expert ties it to why babies have high acetylcholine all the time—everything is novel. As adults, we lose novelty unless we deliberately seek it. Walking new routes becomes a cheap, daily plasticity hack.

Personal experience

The expert mentions visiting Los Angeles, a novel place for him, and feeling that heightened attention and acetylcholine surge.

walking for example a new territory something concept called anticipatory proliferation which is when you walk about a lot you're signaling to your brain that you are a traveler a guy on the savannah looking for new territory and you're looking for a new home. So the brain says I need to build new connections, new neurons perhaps, definitely new synaptic connections need to be laid down because I need to have these connections ready when I go to the new place. I have to be very plastic.

Also said
“So when you walk you release a lot of BDNF which is the growth protein. Uh it's like a fertilizer of the brain some people will call it that that will also make your brain more plastic.”— Adds the BDNF mechanism behind walking.
“Why else would a human being walk? Makes no sense, right? Other than new territory, new land.”— Underlines the evolutionary logic.

Hyperplasticity in Autism May Explain Sensory Overload

mid-interview

In some individuals with autism, the critical period for plasticity may not close properly, leaving the brain hyperplastic and hyperconnected, leading to sensory sensitivities and possibly abilities like heightened perception.

Why this matters: Flips the typical view of plasticity as universally good, suggesting that in autism, plasticity that lasts too long causes over-connection and overload.

Background

Autism research sometimes notes heightened sensory sensitivities and savant skills. The expert ties it to the failure of the nucleus basalis attention system to shut down the plasticity window on time.

The expert explains that normally, around adolescence, the brain closes a 'critical period' during which it is supremely plastic. This is why children learn languages without accents. In autism, this window might remain open or shut down improperly, causing the acetylcholine-driven attention system to stay hyperactive. As a result, the brain forms too many connections, leading to sensory overload—hypersensitivity to sound, light, etc. At the same time, this constant plasticity can underpin extraordinary talents, like the child Nadia who drew horses comparable to Renaissance masters. The expert speculates that some autistic individuals may perceive energies or sensations that neurotypical brains filter out because there is no adaptive reason to process them. Thus, hyperplasticity becomes a double-edged sword, explaining both disability and unexpected gifts.

It's a thought that their plasticity lasts longer than the average person and that so the brain becomes hyperplastic in a way and so they start connect more connections than the usual person and they're they they can shut down the the window of the nucleus basalis attention system. they cannot shut it down um appropriately and and and so they have some of their symptoms could potentially be explained by that.

Also said
“there's even talk that there's so much potential neuroplasticity that they're they might be more aware of senses that we're not really aware of like to like energies and things like that”— Suggests positive, almost paranormal perceptual consequences of extended plasticity.

Constraint-Induced Learning as a General Plasticity Principle

mid-late interview

Forcing yourself into a situation where you have no choice but to use a desired skill—removing all crutches—unleashes massive neuroplastic changes, as demonstrated by stroke rehab and monkey nerve-cut experiments.

Why this matters: Takes a clinical rehab technique and frames it as a cross-domain, life-applicable learning strategy.

Background

Constraint-induced movement therapy is used after stroke, but here it's generalized to learning any skill.

The expert recounts Edward Taub's stroke rehabilitation, where patients with paralyzed arms were forced to use the impaired limb for 4-5 hours a day while the good arm was bound. Combined with small rewards (dopamine), this over a few weeks produced dramatic recovery—even in chronic paralysis—with brain scans showing motor regions co-opting neighboring areas. He extends the principle to language learning: his own rapid acquisition of Arabic occurred because he immersed himself among people who couldn't speak English, effectively 'constraining' his communication to only Arabic. He also describes a monkey experiment: cutting sensory nerves to all limbs led to paralysis, but after both arms were constrained for months, the monkeys regained use—plasticity was unlocked only when escape was impossible. The takeaway is to intentionally remove safety nets when learning something new; hardship and forced focus drive the deepest rewiring.

Personal experience

The expert shares: 'I used to live in Egypt I didn't speak Arabic. I learned Arabic very quickly ... because I would hang out with the common folks and speak Arabic with them and I didn't have anybody they couldn't speak English.'

Constraint induced therapy. ... whenever you want to learn a new skill ... also make sure that you don't have access to people that can translate people like English-speaking people ... Constraint induced. So that's a key part of this.

Also said
“So neurons on the opposite motor neurons on the opposite side that's supposed to work for this working hand started to have a double job and working for this arm now.”— Illustrates the rewiring observed after constraint therapy.
Disclosed sponsorships1speaker disclosed

Thrive Market

Service Sponsored · disclosed

DeLauer promotes Thrive Market as a grocery delivery service that provides transparent, high-protein foods without questionable ingredients, saving him time on label scrutiny.

DisclosureHost Thomas DeLauer has a sponsorship deal with Thrive Market; link in description offers 30% off first order and a free $60 gift.

Thomas DeLauer states that as someone who lives a high-protein lifestyle, he's frustrated by grocery store products that claim 'high protein' but use low-quality sources like certain pea proteins and contain only 4 grams. Thrive Market offers transparent ingredients and fast delivery, eliminating the need for him to spend 25% longer than average reading labels. He emphasizes that this service makes healthy eating accessible across the country and removes the guesswork.

vs alternatives

He contrasts Thrive to standard grocery stores where 'high protein snacks, they they're kind of playing games with you.' Thrive is presented as a transparent alternative.

Personal experience

DeLauer: 'I know what to look for at a grocery store, but it takes me probably 25% longer to go grocery shopping than the average person because I do cross reference everything that's in the ingredients. ... Thrive Market takes that guesswork out of the equation for me'

The thing I like about Thrive is you see what you get, and you get what you see. It's transparent, so you can look at the ingredients and they're not going to have garbage there

Also said
“Even myself, I know what to look for at a grocery store, but it takes me probably 25% longer to go grocery shopping than the average person because I do cross reference everything”— Highlights his personal struggle with grocery shopping.
Find Thrive

Notable quotes

Lines worth pulling out — contrarian, specific, or perfectly phrased

5 items
Why else would a human being walk? Makes no sense, right? Other than new territory, new land. And so your brain in that way can prepare you for plasticity.
A memorable, provocative reframe of walking as an evolutionary plasticity trigger.
There's a constant inhibition going on cross inhibitory function of the brain. ... many a neurologist will tell you that when a patient has a stroke to a part of the brain they might suddenly get artistic talent flourishing and they overnight become like Da Vinci
Illustrates the surprising latent ability release from disinhibition.
Mass practice is that if you practice things in four or five hour bouts versus just doing it one hour every day that creates more plasticity.
Clear, actionable rule that counters common 'little and often' advice.
if you get a let's say the stroke hits the left hemisphere you can no longer do simple math but also the left hemisphere can no longer inhibit its body on the right the artistic side and he starts painting
Crisp summary of hemisphere rivalry and its profound effects on skills.
It's called the principle of isolation is that when you use a structure a lot ... it grows and it becomes hypertrophied. ... my brain will literally those areas will become larger and larger.
Encapsulates the physical growth of brain regions from focused practice.

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Topics covered

neuroplasticityacetylcholineattention-systemnucleus-basalisbdnfwalkinganticipatory-proliferationcortisolsleep-and-plasticityrem-sleepcritical-periodnoveltydopaminemass-practiceconstraint-induced-therapystroke-recoveryphantom-limbhemisphere-inhibitionart-and-plasticityautism
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