UNFUCG
DashboardSearchChatBookmarksNotificationsActivityPremiumProfile
?
Home
Search
Chat
Saved
Profile
Episode
The Rise of History’s Greatest Emperor: An Untold Story - Alex Petkas
~411 min
Episode Brief·YouTube

The Rise of History’s Greatest Emperor: An Untold Story - Alex Petkas

Chris Williamson
Watch on YouTube Add to chat My bookmarks← All sources

TL;DR

The four things you'd lose by not watching

4 items

TL;DR

The four things you'd lose by not watching

4 items
1

Alex Petkas sees history as a tool for self-discovery and emulation, using Nietzsche's 'monumental' approach; he narrates Caesar's life as a series of lessons on ambition, loyalty, and leadership.

2

Caesar's early defiance of the dictator Sulla at age 18 signalled his grand ambitions, a calculated PR move that also showed deep loyalty to his populist roots and wife.

3

Caesar's leadership success stemmed from sharing soldiers' hardships, knowing centurions' names, fighting in front lines, and using wealth as gifts to bind loyalty.

4

The assassination conspiracy was driven by a meaning crisis among Roman aristocrats: with all honor flowing from Caesar, they saw no possibility of a meaningful career under a de facto monarchy.

Protocols

Concrete recipes — what, when, how much, and why

7 items

Find a Monumental Historical Model for Your Life

WhatApproach history looking for a figure whose achievements and life trajectory resonate deeply, revealing what you should be doing with your own life.
WhenWhen consuming any historical content (books, biographies, documentaries).
DoseOngoing practice of deliberate study and reflection.
For whomAnyone feeling stuck or unclear about their life direction.
WhyThis 'monumental' approach, as Nietzsche described through Plutarch, enlivens and quickens rather than paralyzing; it provides a mirror for your own potential.
CaveatsDon't be paralysed by the comparison; use it as inspiration. Also, Alex notes that history can 'drain the life out of you' if done improperly, so you must look for what quickens you.

Alex explains that history can either debilitate you by overloading your mind with facts and skepticism, or it can 'quicken and enliven' you if you use it correctly. The correct way is the monumental approach: you're not seeking perfect data, you're seeking examples of human greatness that ignite your ambition. The goal is emulation and imitation. He suggests that this is what great figures always did — Caesar with Alexander, for example. It’s about finding resonance: someone whose story 'cracks you open' and makes you realize what you’re supposed to be doing. This is a deliberate practice, not a passive consumption of information.

Personal experience

Alex says this is how he personally gets inspiration from history, and that reading Nietzsche’s book articulated his hunch about the value of his podcast.

you need to be looking for that moment of resonance with somebody that just like cracks you open and like ah I realize it now personally

Also said
“Gerta said, 'I hate all knowledge that does not quicken and enliven me like away with it.'”— Provides a harsh standard for what knowledge is worth pursuing.

Lead from the Front

WhatPhysically join your team in their most difficult and dangerous work, not just as an observer but as an active participant.
WhenDuring any high-stakes or physically demanding group effort.
DoseConsistent behavior, not a one-off.
For whomLeaders in any field, especially in physically demanding or high-risk environments.
WhyBuilds profound loyalty and respect; subordinates see you share their risk and hardship, making them willing to endure extraordinary suffering.
CaveatsMust be genuine; if it's a PR move, it can backfire. Also only appropriate where the leader has the competence to participate.

Alex gives the example of Caesar always fighting in the front lines alongside his centurions. He was often the first to charge, personally risking death. This generated stories that spread through the army and created a culture where soldiers would rather commit suicide or eat weeds than surrender. Alex contrasts this with leaders who direct from safety, noting that Caesar’s physical presence in danger was a key reason his men revered him.

He fights in the front lines with them all the time. He's he risks his life um right up right up there with the centurions.

Also said
“stories about soldiers getting shot in the eye, shot in the arm, shot in the leg, taking hundreds of blows, and then they don't leave the fight, they just have to be dragged away by their companions”— The outcome of such leadership on the troops' behavior.

Know Your People by Name

WhatMemorize the names of your direct reports down to the NCO level (for Caesar, centurions — one per 80 men).
WhenWhenever building a team or organization.
DoseContinuous effort; requires deliberate practice.
For whomManagers, commanders, team leaders.
WhyPersonal recognition fosters individual pride and loyalty; it signals that the leader sees you as an individual, not a number.
CaveatsScales only so far; Caesar did it for 30,000 men by focusing on the centurion level, not every single soldier.

Alex emphasizes that Caesar memorized the name of every centurion in his army — roughly 375 men. This was an intense effort, but it paid off in creating a cadre of officers personally devoted to him. It’s a practice that modern leaders can emulate by focusing on key team leads and sub-leaders.

He knows all the centurions in his army by name. There's like one centurion for every 80 men and uh he's got an army of 30,000. He remembers their names.

Share Hardships with Your Team

WhatIntentionally endure the same uncomfortable conditions as your team — same food, sleeping arrangements, weather.
WhenDuring campaigns, difficult projects, or crunch times.
DoseDo it until the situation improves; make it predictable.
For whomAny leader whose team is under duress.
WhyEliminates resentment and demonstrates equality; signals that you will not impose suffering you won't share yourself.
CaveatsDon't fake it or only do it for photo-ops. Must be genuine sacrifice.

Alex explains Caesar would eat the worse olive oil if that’s what the troops had, would sleep on the ground if his officers had to, and would refuse special beds, giving the one bed available to the weakest among them. This ethic removed any sense of ‘us vs. them’ within the army and was a cornerstone of his ability to command under starvation conditions like at Dyrrhachium.

if the olive oil was rancid and there was good olive oil, but the the troops were eating the bad olive oil, he would eat the bad olive oil. if his troops are sleeping in the on the ground... he'll sleep on the ground.

Use Wealth Generously to Bind Allies

WhatAmass resources not to hoard but to strategically give to friends, soldiers, and the public to create personal loyalty and social capital.
WhenWhenever you have surplus — after a windfall, promotion, or successful project.
DoseContinuous; make it a habit.
For whomAnyone with financial resources and a network to cultivate.
WhyMoney is a tool to create and strengthen relationships; real power lies in the network of people bound to you, not in cash.
CaveatsDon't give so much that you lose credibility or appear to be buying affection. Caesar was always deeply in debt but kept his creditors at bay through future prospects.

Alex notes Caesar was always in debt but always found ways to pay it off because he used money as a means to an end. When he conquered Gaul and became immensely rich, he didn't keep the wealth; he gave it away. This was a core political strategy: he bound Pompey and Crassus to him by addressing their needs, and bound his soldiers with bonuses and gifts. Alex presents this as an insight about where real power lies — in relationships, not bank balances.

he always sees money as a tool and and riches as a tool and gift as a tool uh to to to like win to bind people closer to himself cuz this is this is where his real power lies

Make Bold Public Statements Early

WhatUse high-profile acts of defiance or principled stands early in your career to define your personal brand and attract attention and allies.
WhenWhen you have some platform or public visibility, especially early in a career.
DoseSparingly, at calculated moments.
For whomEmerging leaders, entrepreneurs, public figures.
WhyCreates lasting narrative that amplifies your reputation far beyond the immediate act; attracts supporters who share your values.
CaveatsCan backfire if the defiance is reckless or if you miscalculate the power dynamics. Caesar barely survived Sulla.

Alex presents Caesar's refusal to divorce Cornelia and his prosecutions of corrupt governors in his 20s as intentional PR stunts. Even though he lost some cases, he established himself as the anti-establishment, populist figure that the masses would love. The Sulla defiance was a gamble: if he survived, people would talk about it forever — and they have, for over 2,000 years. This is the principle of calling your shot early to set the trajectory of your entire narrative.

he knows if he can defy the dictator and get away with it, people are going to be talking about this for his entire life, they're going to talk about it all around town. And sure enough, you know, we're still talking about it today.

Interpret Intuition Through a Framework (Omens)

WhatUse a structured symbolic system (like ancient omens, but in modern context, a decision journal, coach, or framework) to give voice to gut feelings when logic alone can't justify a decision.
WhenBefore making high-stakes decisions where full explanation would undermine the project or morale.
DoseBefore key decisions; part of your pre-mortem ritual.
For whomLeaders and decision-makers.
WhyLeaders often need to act on intuition but can't always articulate the reasons without harming the mission. A legitimizing framework (like reading omens) allows intuition to surface and be respected.
CaveatsMust not be used to ignore genuine data or as a cover for poor decisions. Caesar often ignored bad omens and won; but the point is they create a pause for reflection.

Alex describes how before battles, Romans would sacrifice animals or observe sacred chickens to read the omens. Anthropologically, this is understood as a way to open a space for intuition. A general might know the right move but can't fully explain it to anxious troops; the omen provides a culturally acceptable reason. Caesar’s wife Calpurnia had a bad dream before his death; the omens repeatedly warned him. Alex thinks this is compelling as a way to listen to your gut. In modern life, one might use a decision journal or a trusted advisor to serve a similar function.

oftentimes generals have to make decisions that could be the right decision, but to have to explain why you're making that decision would undermine the project somehow. Like you want to have a way of explaining intuition.

Also said
“I think that's really compelling.”— Alex explicitly endorses this as a useful concept for modern leaders.

What's new

Personal practice updates, fresh positions, predictions

5 items

Monumental Approach to History

Very early in the episode

History should be approached not for sterile facts but to find examples of greatness that enliven and inspire personal achievement, as Plutarch did.

Why this matters: Reframes reading history from an academic burden to a tool for self-actualization.

Alex starts by explaining his own struggle to articulate why Roman history matters for modern people. He credits Nietzsche's early book 'On the Advantage and Disadvantage of History for Life' for providing a framework. Nietzsche distinguishes between three modes of history: antiquarian (collecting facts), critical (judging the past), and monumental. The monumental approach, embodied by Plutarch, looks to the past not for precise data but for models of greatness. One seeks a figure who represents the highest version of what one could do with one's own life — a resonance that reveals one's potential. Nietzsche quotes Goethe: 'I hate all knowledge that does not quicken and enliven me.' Alex argues that history at its best is about emulation and imitation, finding your true self through the lives of the great. This counters the modern tendency to treat history as either dusty scholarship or ideological critique; it’s a call to use the past as a mirror for ambition.

Personal experience

Alex says he had been doing his podcast for a couple of months with a hunch about this question, and a friend recommended the Nietzsche book, which crystallized his thinking. He says this is where he has gotten a lot of his own inspiration, and that he personally looks to history for that 'moment of resonance.'

history as a kind of uh source for finding your true self for like you're kind of looking for yourself. You're looking for somebody who's trying to do something um that is the that represents a version of the greatest thing that you could do with your own life.

Also said
“Plutarch embodies this mode of reading history or mode of like approaching any number of subjects really not not just history kings and battles but like art history or like engineering um statuary and he calls it monumental the monumental approach to where you're looking not so much for precise facts um although the facts kind of matter for the story you're looking for examples of greatness”— Clarifies that monumental history isn't just about battles but any field of human endeavor.

Caesar's Resonance Moment with Alexander

Early in the episode

Caesar, as a mere quaestor in his early 30s, wept before a statue of Alexander the Great because he realized he had accomplished nothing comparable, marking a turning point in his ambition.

Why this matters: Demonstrates how a historical figure can crack you open and make you realize what you should be doing with your life.

Alex describes the story as his favorite about Caesar. Caesar is in the temple of Hercules in Spain with friends; they are admiring statues when they notice he has stopped before a statue of Alexander. He is weeping. When asked why, he says, 'Do you not think it is a matter for tears that when Alexander was my age, he was the ruler of so many great peoples and yet I have done nothing worthy of great renown?' Alex stresses this is one of only two recorded instances of Caesar crying, as Romans were more restrained than the weeping Greeks of Homer. For Alex, this moment is about Caesar looking back on his twenties and realizing he has been coasting. It’s a painful realization of the gap between his potential and his achievements. For us, the lesson is that we need to approach history the same way — looking for that specific figure whose life reveals what we should be doing. Alex admits he doesn’t have that personal resonance with Caesar himself, but the principle applies universally: find the person whose example tells you who you should become.

Personal experience

Alex says personally he does not have that exact resonance with Julius Caesar, but the story encapsulates for him what history should do for us. He says, 'I don't have that with Julius Caesar himself, you know, I'm not trying to do the Julius Caesar thing... but you can definitely learn from that lesson of like trying to find that that unique resonance with somebody who kind of tells you what you're supposed to be like.'

Do you not think it is a matter for tears that when Alexander was my age, he was the ruler of so many great peoples and yet I have done nothing worthy of great renown?

Also said
“this is only one of two instances that we know of where Julius Caesar cried”— Underlines the emotional weight and rarity of the moment.

Caesar's Defiance of Sulla

After the Alexander statue story

At 18, Caesar refused to divorce his wife at the dictator Sulla's command, risking death, which was both a branding stunt and a declaration of loyalty and populist allegiance.

Why this matters: Shows early clairvoyance about his political trajectory and a mix of personal loyalty, showmanship, and ambition.

Alex sets the context: Caesar as a young man married the daughter of Cinna, the populist leader and enemy of Sulla. After Sulla wins the civil war, he purges enemies via proscriptions, rewriting the constitution. Sulla tests young men by ordering them to divorce wives connected to his enemies. Pompey obediently divorces. Then Sulla orders 18-year-old Caesar to divorce Cornelia. Caesar says, in substance, 'go screw yourself' and skips town. Sulla sends killers. Caesar gets dysentery, is captured, bribes his captors to take him to his family, who plead for his life. Sulla eventually relents, but warns, 'you are fools if you don't see many Mariuses in that boy.' Alex interprets this act on three levels: first, it was a PR stunt — if he defied the dictator and lived, people would talk about it forever (and they have). Second, it signaled his allegiance to the populist cause and his vision of his future career on the revolutionary side. Third, it was about personal loyalty to his wife and family honor; Caesar was loyal to a fault. Alex notes that Caesar was famously amorous later, but likely faithful to Cornelia while married, and she was the mother of his only child for decades. The episode encapsulates Caesar's grand ambitions even as a teenager.

you are fools if you don't see many Mariuses in that boy.

Also said
“he knows that um this girl is a symbol of of his um all of his populist connections that have mostly been decapitated... and he knows that if he um he knows the kind of like he's kind of calling his shot in a way. He's he's seeing a a career for himself on the populist side”— Explains the political calculus behind refusing Sulla.
“Caesar was for all this you could criticize about the guy he was incredibly loyal to the people that um that were close to him to his friends loyal to a fault”— Emphasizes the personal loyalty dimension.

Caesar's Pirate Capture as Showmanship

Middle of interview

Captured by pirates, Caesar doubled his own ransom, charmed his captors, and after being freed, raised a fleet, captured them, and had them crucified.

Why this matters: Demonstrates his deep sense for political stakes, charm, and cold-blooded promise-keeping.

Caesar, in his early 20s, is captured by pirates while traveling. The pirates demand a ransom of 20 talents; Caesar insists they ask for 50, because he’s insulted by the low sum and knows a higher ransom will increase his prestige. Alex explains the Greek concept of time (honor/price) — honor was quantifiable. While captive, Caesar jokes with the pirates, writes speeches, recites them, and tells them he will come back and execute them all. They think it’s a joke. After being ransomed, he privately raises a fleet, captures the pirates, and crucifies them, but because they treated him kindly, he has their throats slit first to spare them prolonged agony. Alex sees this as the perfect combination of charm, acute political theatre, and ruthless follow-through.

What you're asking is insulting. Like you're asking 20 million sesterces. You need to double it. Like you don't know what you've got on your hands here.

Also said
“the Greek word for honor is um is timē. It means price, you know, it's it's the pri it's literally the price that you your comrades would be willing to ransom you for if you got captured.”— Explains the cultural logic behind Caesar's demand to raise the ransom.

Assassination as an Honor Crisis

Near the very end

Caesar was killed not just because he was becoming a monarch, but because his concentration of all honor-giving power threatened the very meaning of aristocratic life.

Why this matters: Reframes the assassination from a simple power grab to a deep existential crisis over what makes a life worth living for the Roman elite.

Alex explains that after the civil war, Caesar was reforming a corrupt system that incentivized plundering provinces to recoup election debts. He wanted to end that cycle and systematize governance. But his method meant that all major decisions — who would be consul, who would command armies, what laws passed — flowed from him. For centuries, honor had been distributed by the Roman people through elections and commands. Now, ambitious men who had been educated to pursue honor as the highest external good (per Aristotle's framework of the great-souled man) found themselves reduced to clients of one patron. They would never be independent players; they would forever be Caesar's employees. Alex argues this was 'intolerable... like a meaning crisis for them.' The assassins included not just former enemies but also trusted loyalists like Decimus Brutus, who even dined with Caesar the night before and was a second in his will. He coaxed Caesar out of his home on the Ides of March. The conspirators saw the assassination as a reclaiming of agency, even though it meant they would be remembered as traitors (Dante put Brutus and Cassius in the ninth circle of hell for betraying a friend). Alex notes that they 'saw more meaning in that path than the other path at the time' — there was more self-determination.

the thing the the prize that you're playing for is it's not wealth... it's honor... the whole game has been just screwed. Like I was raised to want honor and honor is is what the people of Rome give you. And now I'm I'm supposed to like do all of this stuff that I was going to do... as Caesar's employee. Right. Right. Never a boss, never a patron, always a client.

Also said
“Aristotle talks about the most difficult thing that a uh politician has to do and their most important duty of a statesman is to correctly wisely distribute honors”— Elevates the concept of honor distribution to the foundational task of politics.

Recommendations

Products, supplements, and tools mentioned in the episode

2 items

On the Advantage and Disadvantage of History for Life

Book

Recommended to Alex by a friend; it crystallized his philosophy for the podcast.

Alex says this early book by Nietzsche, which uses Plutarch as a model, was the key that unlocked how history can be 'enlivening' rather than paralyzing. It articulates the monumental, antiquarian, and critical modes of history, and advocates for the monumental approach where you seek models of greatness.

Personal experience

Alex read it a few months into starting his podcast and it finally articulated his hunch about the value of studying Roman history.

a friend of mine a few months in recommended that I read this book by Nietze... niche talks in there about how history can sort of drain the life out of you and turn you into a kind of crippled um you know shell of a person.

Find On

Plutarch's Parallel Lives

Book

Mentioned as the model for monumental history and Alex's source for many Caesar stories.

Alex calls Plutarch 'one of history's most widely read and entertaining biographers' and says his approach to biography is exactly the monumental mode — looking for examples of greatness, not dry accuracy. He cites Plutarch for the stories of Caesar's capture by pirates and the Alexander statue story.

Plutarch embodies this mode of reading history... the monumental approach to where you're looking not so much for precise facts... you're looking for examples of greatness

Find Plutarch's
Disclosed sponsorships3speaker disclosed

Kinser Coins (coin dealer)

Service Sponsored · disclosed

Alex gifted Chris a Hadrian coin and said he got it from this dealer and recommends them.

DisclosureAlex explicitly says he recommends them. Not a paid sponsor, but a personal endorsement.

At the end, Alex gives Chris a coin of Hadrian that he purchased from Kinser Coins, a dealer he recommends. The coin is from Hadrian's consulship, a tangible connection to history.

this is a coin that I got from Kinser Coins, uh, which I recommend.

Find Kinser

Cost of Glory Podcast

Service Sponsored · disclosed

Alex's primary platform; he plugs it at the end.

DisclosureThis is Alex's own podcast.

Cost of Glory podcast, wherever you get your podcasts. Um Spotify, I'm on YouTube, too.

Find Cost

Cost of Glory Retreats (Greece and Rome)

Service Sponsored · disclosed

Men go on retreats in Greece and Rome to experience history and philosophy.

DisclosureAlex runs these retreats.

we run retreats um in Greece and Rome

Find Cost

Notable quotes

Lines worth pulling out — contrarian, specific, or perfectly phrased

6 items
Do you not think it is a matter for tears that when Alexander was my age, he was the ruler of so many great peoples and yet I have done nothing worthy of great renown?
Encapsulates the crisis of ambition and the moment Caesar's drive crystallized.
You are fools if you don't see many Mariuses in that boy.
Chilling prophecy from the dictator Sulla about the dangerous ambition of young Caesar.
Let the die be cast.
The famous words as Caesar crossed the Rubicon, from a comedy by Menander, said when entering upon a highly risky thing with uncertain results.
Good God, we are fighting with beasts.
Pompey's horrified reaction when shown the cakes of weeds that Caesar's soldiers were eating rather than surrender, illustrating their insane loyalty.
The best kind of death is one that comes sudden, swift, and unexpected.
Caesar's answer at his last dinner to the philosophical question of the best death, the night before his assassination.
It is the custom of Caesar's soldiers to give mercy but not to receive it. Then he pulls out a dagger and he stabs himself to death.
The extreme loyalty Caesar inspired, where a subordinate would rather die than be shamed by enemy mercy.

Sign in to share feedback

Tell us if this brief hit the mark or missed it — feedback feeds back into the next iteration of the prompt.

Topics covered

history-purposemonumental-historyplutarchnietzschejulius-caesar-ambitioncaesar-weeping-statuecaesar-defying-sullacaesar-piratescaesar-popularitycaesar-leadership-loyaltyroman-politics-factionstriumviratepompey-the-greatcrassuscrossing-the-rubiconcivil-warcaesar-and-cleopatraegyptcaesar-last-nightassassination
Free account

Make this library yours

Reading is free for everyone. A free account adds the personal layer: save protocols, follow experts, and see how the other experts weigh in on this same topic.

Create a free accountSign in

Where the experts disagree — weekly

One email a week: the sharpest new disagreements and protocols from the library. No spam, unsubscribe anytime.

Educational summary of the cited expert source — not medical advice. Open the source recording linked above and consult a qualified physician before acting on any protocol.