Aggressive daytime bright-light exposure
Berg emphasizes that indoor light alone (100–500 lux) is not sufficient for the brain to register 'day,' so getting outside is critical. The advice to squint serves as a self-check for adequate brightness: if you're not squinting, the light isn't enough. He warns against sunglasses because they cut out the very wavelengths needed to entrain the clock. He acknowledges seasonal challenges and says that on dark winter mornings, a full-spectrum light box can substitute. This is rule one of fixing the contrast: make days aggressively bright.
Light hitting the retina's intrinsically photosensitive retinal ganglion cells (ipRGCs) signals the suprachiasmatic nucleus (SCN) that it's daytime. This suppresses melatonin, raises cortisol at the appropriate time, and synchronizes peripheral clocks in the liver, pancreas, and other organs. Bright daylight also enhances alertness and mood via non-visual pathways. The high lux (10,000–100,000) contrast with nighttime darkness is the key variable, not just any light.
He mentions using a bright full-spectrum light box in the morning when indoors: 'I have one and I have that turned on in the first part of the day.'
Make your days aggressively bright. Get outside before noon and expose yourself to sun. ... if you're not squinting, then you're doing it wrong.

