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Cali Means emphasized that while the government has not had consumers' backs due to incentivizing ultra-processed foods, the awakening must happen from the bottom up. He urged listeners to be conscious of what they eat, read food labels, and try to eat minimally processed food. He noted that cooking at home can be very affordable and that collectively these choices will change the food system. Kyle added that consumers have more power than regulators, as companies are responsive to wallets. Multiple examples were given: flight attendants noticing a shift to sparkling water away from soda, and supermarkets reporting increased sales of beans, whole protein, and produce. The protocol is about personal responsibility aligning with the MAHA movement's goal to reshape the food environment.
By avoiding ultra-processed ingredients, consumers reduce intake of sugar, seed oils, and chemical additives that fuel inflammation and insulin resistance, key drivers of chronic disease.
The most revolutionary thing everyone can do is really be conscious of what they're eating. Read your food labels. Try to eat minimally processed food.

