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Episode
Understanding Your Brain Through Perimenopause and Menopause with Dr. Louisa Nicola
~98 min
Episode Brief·YouTube

Understanding Your Brain Through Perimenopause and Menopause with Dr. Louisa Nicola

Mary Claire Haver
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TL;DR

The four things you'd lose by not watching

4 items

TL;DR

The four things you'd lose by not watching

4 items
1

Women represent 70% of Alzheimer's cases, yet only 2-3% are genetic; lifestyle interventions are the primary driver.

2

Estrogen, progesterone, and prolactin inhibit the enzyme (GSK-3 beta) that hyperphosphorylates tau protein, so perimenopausal hormone loss accelerates tau aggregation and Alzheimer's risk.

3

Exercise is the single most potent brain health intervention: 30 min of zone 2 aerobic training 3x/week can grow the hippocampus by 2% and release BDNF; 4x4 high-intensity intervals 20 min/week raise VO2 max, cutting dementia risk by up to 80%.

4

Creatine supplementation at 5 g daily saturates muscle; for brain benefits (especially during sleep deprivation), higher doses around 20 g may be needed.

Protocols

Concrete recipes — what, when, how much, and why

7 items

Aerobic zone 2 training for hippocampal growth

What30 minutes of zone 2 cardio (brisk walk or light jog at ~60% max heart rate, able to hold conversation) at least three times per week.
WhenAny time of day, consistently.
Dose30 minutes per session, minimum 3x/week.
For whomAll women, especially perimenopausal and postmenopausal, and those concerned about cognitive decline.
WhyTriggers massive release of BDNF (brain-derived neurotrophic factor), which can grow new neurons in the hippocampus and reduce Alzheimer's risk by at least 40%. One study showed a 2% increase in hippocampal volume.

Nicola frames aerobic zone 2 training as a cornerstone of brain health. She explains that BDNF, once nicknamed 'fertilizer for the brain,' is released into the blood during sustained moderate-intensity exercise, crosses the blood-brain barrier, and stimulates neurogenesis in the hippocampus—the memory center that shrinks earliest in Alzheimer's. She references Eric Ericson's research showing a 40% reduction in Alzheimer's risk through aerobic physical activity. The remarkable finding was that just 30 minutes of aerobic exercise three times weekly led to measurable growth in hippocampal subregions. She also notes that this same level of aerobic activity is associated with reduced risk across 13 types of cancer. The protocol is accessible: it doesn't require marathon training, just a consistent brisk walk or light jog where you can still talk. This level of exertion is safe for most women and can be social, which adds additional brain benefits.

Mechanism

BDNF release from skeletal muscle and brain endothelial cells during sustained aerobic effort; crosses blood-brain barrier, promotes synaptogenesis and neurogenesis in dentate gyrus of hippocampus. Additionally improves glucose metabolism and vascular health, enhancing cerebral perfusion.

Personal experience

Nicola says she was driven to study this after reading the Eric Ericson hippocampal growth study; she now recommends it to all her clients.

You only need 30 minutes to get that massive release three times a week.

Also said
“There was one study, this is actually what propelled me to studying this. It was a study done uh by Eric Ericson which showed that you can decrease your risk of Alzheimer's disease by at least 40%. By engaging in aerobic physical activity and not just that, he found that you can grow the hippocampus by 2%.”— Provides the specific study and percentage change underpinning the recommendation.

High-intensity interval training (4x4) for VO2 max and brain lactate

What4 minutes of maximal effort (zone 5, ~90% max heart rate) followed by 4 minutes recovery, repeated 4 times. Total: 20 minutes per week.
When1-2 sessions per week, separate from resistance training or zone 2 days.
Dose4 minutes on, 4 minutes off, x4 cycles; 20 minutes total session time weekly.
For whomWomen who are already moderately active and cleared for high-intensity exercise; not for beginners without clearance.
WhyMaximizes VO2 max improvement and produces lactate, which the brain preferentially uses as fuel. Women with high VO2 max have up to 80% lower dementia risk.
CaveatsShould be built up gradually; high-intensity exercise is demanding and may not be suitable for those with certain cardiovascular conditions.

Nicola argues vigorously for including zone 5 training in women's routines, countering the online noise that 'cardio is bad' or that women should only lift weights. She frames lactate not as a metabolic waste product but as a 'miracle molecule' that serves as a superior fuel source for neurons. The 4x4 protocol is designed to push the body into maximal oxygen consumption, improving cardiac efficiency and vascular delivery to the brain. She cites a study by Ben Levine showing that 50-year-olds who underwent two years of rigorous cardiovascular training had hearts that looked 20 years younger. The heart remodeling directly benefits cerebral perfusion, as the brain is the most vascular-rich organ. Just 20 minutes a week of this intense work can help maintain or increase VO2 max, which is tightly correlated with longevity and brain resilience. She emphasizes that women should not fear this intensity; it is not about running marathons but about targeted, brief, structured intervals.

Mechanism

Lactate produced during high-intensity glycolysis crosses blood-brain barrier and serves as fuel via monocarboxylate transporters; also stimulates BDNF and VEGF, promoting neuroplasticity and angiogenesis. High-intensity training improves cardiac stroke volume and reduces arterial stiffness, increasing cerebral blood flow and oxygen delivery.

You only need to train in it 20 minutes a week. What you're doing in that zone is you're producing lactate... Lactate is fuel for your brain. Okay, we need it. It your brain prefers lactate as a fuel source over glucose.

Also said
“Women who have a high peak respiratory fitness as measured by a V2 max test can lower their risk of getting dementia by 80%.”— Quantifies the massive risk reduction tied to this protocol.

Sleep hygiene and wind-down routine for amyloid clearance

WhatWind-down routine starting at ~8 p.m.: dim lights, avoid screens and heavy conversations, use blue-light blocking glasses or red light therapy, warm shower before bed, keep feet outside sheets if hot, maintain core body temperature drop; sleep 7-7.5 hours with consistent sleep-wake times.
WhenNightly.
Dose7-7.5 hours of sleep; wind-down 1-2 hours before bed.
For whomAll women, especially perimenopausal women experiencing hot flashes or insomnia.
WhyDeep sleep activates glymphatic system to clear amyloid-beta. Sleep irregularity and deprivation increase amyloid accumulation and disrupt hormone regulation. Core body temperature must drop 2°F to initiate and maintain sleep.
CaveatsIndividual variability; not everyone can afford cooling mattresses. Melatonin may be used judiciously (e.g., 2 mg for travel).

Nicola underscores that sleep is the brain's nightly cleaning cycle. During deep slow-wave sleep, glial cells shrink, allowing cerebrospinal fluid to flush through the brain and wash out amyloid-beta. Even one night of 6 hours or less sleep elevates amyloid levels. She notes that many perimenopausal women experience a 2-3 a.m. wake-up, often from a combination of elevated cortisol, hot flashes, and core body temperature dysregulation. To address this, she recommends: (1) a hot shower 1-2 hours before bed, which initially raises then sharply lowers core temperature; (2) keeping feet out from under the sheets to dissipate heat; (3) wearing blue-light-blocking glasses to prevent melanopsin stimulation that suppresses melatonin; (4) using red light therapy or a sauna blanket; (5) maintaining strict sleep-wake regularity—going to bed and waking up at the same times 80% of the week, which is more important than total sleep time according to PNAS-published research. She also lists supplements she uses: magnesium L-threonate, GABA for a racing mind, and occasionally 2 mg melatonin when traveling. She recommends avoiding alcohol completely because it decimates HRV and REM sleep.

Mechanism

Glymphatic system clearance of amyloid-beta during NREM slow-wave sleep; melatonin suppression by light exposure via suprachiasmatic nucleus; core temperature drop required for sleep onset; sleep regularity entraining circadian rhythm and reducing all-cause mortality.

Personal experience

Louisa shares: 'I take a a sleep stack of supplements um to have a 20 minutes 20 minutes before bed. But my windown routine is really like dark house. I wear my um red light blocking glasses. I actually have this incredible device that I place on my um abdomen. It wraps around, it vibrates, and it's got red light therapy on it.' She is in bed by 10 p.m. non-negotiable, aiming for sleep by 10:30.

Sleep regularity. Going to sleep at the same time every day and waking up at the same time every day is actually more important than sleep time itself.

Also said
“Even one night of sleep deprivation can raise amaloid beta circulating levels in the brain.”— Highlights the rapid impact of a single poor night.
“Having a hot shower prior to going to bed raises your core body temperature really high and then in order to compensate, it brings your core body temperature really like it plumbers it down to the point that you cool off.”— Explains the body cooling protocol.

Breathwork for heart rate variability (HRV)

WhatDaily breathwork practice (any type, e.g., box breathing, 4-in 4-out) for at least 20 minutes, ideally 40 minutes split into two sessions.
WhenDaily, can be part of wind-down routine.
Dose20 minutes per day minimum; 40 minutes ideal, split into two 20-min sessions.
For whomAll women, especially those with low HRV or high stress.
WhyIncreases heart rate variability (flexibility between sympathetic and parasympathetic tone), which indicates better stress resilience and overall nervous system health.
CaveatsConsistency is key; results can appear overnight but must be maintained.

Nicola explains that HRV measures the variation in time between heartbeats, reflecting the balance between sympathetic (fight-or-flight) and parasympathetic (rest-and-digest) nervous systems. A high HRV means the body can flexibly switch between states. Low HRV is associated with chronic stress and inflammation. She claims she can increase a client's HRV by at least 10 points using breathwork. The mechanism is resonance frequency breathing, which strengthens vagal tone. She notes that just 20 minutes of breathwork—any technique, as long as it's structured and timed—can improve HRV overnight. She personally incorporates it into her wind-down. She emphasizes that the duration, not necessarily the specific pattern, matters most; 20 minutes of sustained attention to breath is the minimum dose.

Mechanism

Slowed, controlled breathing stimulates the vagus nerve and enhances parasympathetic activity, increasing HRV through improved baroreflex sensitivity and respiratory sinus arrhythmia.

Personal experience

She states: 'I will promise you that I will increase your heart rate variability by at least 10 points... The best known way is resonance frequency breathing or breath work.'

If you do 20 minutes a day of breath work I don't care which one just do breath work you will see a change in heart variability tomorrow.

Also said
“One of the best ways just Close your eyes. And you do want to do breath. You want to do the four in and then the four out. You can do four by four. You can do box breathing.”— Gives a simple starting point.

Omega-3 DHA/EPA supplementation for brain health

WhatSupplement with at least 2 grams of combined EPA and DHA daily.
WhenDaily, with or without food.
Dose2 g EPA/DHA per day; test omega-3 index annually, target >8%.
For whomAll women, particularly those with low fish intake or high Alzheimer's risk.
WhyDHA composes ~70% of brain fat and supports membrane fluidity and anti-inflammatory pathways; most women in US have omega-3 index below 4%, increasing mortality and dementia risk.
CaveatsObtaining enough EPA/DHA from fish alone is difficult (would require 3-4 salmon steaks daily); supplement quality varies, use independent testing resource like Subco app.

Nicola emphasizes that omega-3 fatty acids, especially DHA, are critical for brain structure and function because the brain is 70% fat, with DHA being the predominant fatty acid. She explains that during inflammation or aging, the blood-brain barrier can become leaky, but DHA and EPA help maintain its integrity. She personally tests her omega-3 index every January and aims for above 8%; she scored 11.3% recently. Most American women fall below 4%, which is correlated with increased all-cause mortality and sudden cardiac death. Supplementing with 2 grams per day can raise the index from 4% to 8%. She strongly recommends supplementation over relying solely on food, given the impracticality of eating enough fatty fish daily. She directs listeners to the Subco app for quality-tested brands, though she is not affiliated with it.

Mechanism

DHA is incorporated into neuronal membranes, enhancing fluidity and synaptic function; EPA and DHA are precursors to specialized pro-resolving mediators (resolvins, protectins) that reduce neuroinflammation. They also upregulate BDNF and improve cerebral blood flow.

Personal experience

Nicola: 'I check it every year in January. It's like a new year thing I do. This year, um, I got 11.3%.'

Most women are actually below 4%, which is raising your risk of all cause mortality and sudden cardiac death... You want to get at least an omega-3 index of at least 8% or more.

Also said
“Feeding our brain with at least 2 g of DHA per day and EPA is phenomenal.”— Specifics the dosage.

Creatine supplementation for brain energy

WhatTake 5 grams of creatine daily for muscle saturation; for brain benefits, especially during sleep deprivation or high cognitive demand, increase to approximately 20 grams per day.
WhenDaily; can be taken with coffee (does not degrade in hot water). During periods of sleep deprivation, consider doubling dose.
Dose5 g baseline; 20 g for brain enhancement during stress periods.
For whomAll women, particularly those in perimenopause, travelers, and those with mental health concerns; no age restriction.
WhyCreatine supports ATP regeneration, crucial for brain energy metabolism; standard dose saturates muscle but not brain, so higher doses needed for neuroprotection.
CaveatsDoes not harm kidneys or cause hair loss; does not degrade in hot liquids; tasteless. Not a substitute for sleep.

See what's_new entry for creatine for full extended context. Summarized: Creatine is naturally produced but insufficient; muscle soaks up most at 5 g dose; for brain saturation, need ~20 g. During sleep deprivation, creatine can mitigate many deleterious cognitive effects. Emerging data shows potential downregulation of cancer pathways. She notes it's particularly useful for women, given hormonal influences on creatine metabolism.

Mechanism

Creatine phosphate donates phosphate group to ADP to regenerate ATP, sustaining cellular energy. In brain, supports ion gradients, neurotransmitter synthesis, and mitochondrial function. Higher brain creatinine levels may protect against excitotoxicity and oxidative stress.

The best the best times to take creatine is times of sleep deprivation... you can eliminate a lot of the symptoms that occur and all the de the devastating effects that occur from sleep deprivation by supplementing with creatine.

Also said
“We used to think that five grams a day of creatine was enough. But 5 g of creatine just saturates the muscle... So now we need more. Okay, we need more in order to raise our brain creatine levels.”— Dosing rationale.

Morning and evening routine for circadian entrainment

WhatMaintain consistent sleep-wake schedule (same bedtime, same wake time, even on weekends). Limit light exposure at night; get morning sunlight to anchor circadian rhythm.
WhenDaily.
DoseOngoing lifestyle habit.
For whomAll women.
WhySleep regularity is more powerful than sleep duration for all-cause mortality; anchors cortisol rhythm and optimizes glymphatic clearance.
Caveats80% consistency is sufficient.

Nicola cites PNAS research showing sleep regularity as the strongest predictor of longevity. The suprachiasmatic nucleus syncs with light-dark cycles; morning light stimulates cortisol, evening dim light promotes melatonin. She allows flexibility: 80% of the week (roughly 2 off nights per week) is enough to keep the rhythm without being robotic.

Mechanism

Circadian alignment via suprachiasmatic nucleus regulating melatonin from pineal gland and cortisol from HPA axis; consistent sleep timing maximizes glymphatic clearance during NREM sleep.

Personal experience

She herself goes to bed at 10 p.m. non-negotiable, with a 10:30 p.m. lights-out goal.

Sleep regularity. Going to sleep at the same time every day and waking up at the same time every day is actually more important than sleep time itself.

What's new

Personal practice updates, fresh positions, predictions

3 items

Candy neurons and hot flash mechanism

mid-discussion on hot flashes and sleep

Nicola describes a cluster of neurons in the hypothalamus called KNDy neurons (kisspeptin, neurokinin B, dynorphin) that regulate reproduction and temperature. When estrogen drops, these neurons become hyperactive, driving hot flashes and sleep disruption, which in turn impairs amyloid clearance.

Why this matters: The specific naming and function of KNDy neurons are rarely detailed in consumer-facing discussions. Nicola connects their hyperactivity directly to the cascade of sleep disruption and amyloid accumulation that accelerates cognitive decline.

Background

Hot flashes have long been attributed to vasomotor instability and hypothalamic changes during menopause, but the precise neuronal population and mechanism were obscure to most clinicians until recently. Neurokinin receptor antagonists (like fezolinetant) have emerged based on this pathway, confirming its clinical relevance.

Nicola explains that the hypothalamus contains a cluster of neurons known as KNDy neurons (kisspeptin, neurokinin B, dynorphin) that are intricately involved in temperature regulation and reproduction. Estrogen normally keeps these neurons under control. When estrogen levels fall during perimenopause, the KNDy neurons become hyperactive, firing erratically. This hyperactivity is one of the primary drivers of hot flashes. She further describes that functional MRI studies show the brainstem lighting up just before a hot flash occurs, and the brainstem region involved also controls breathing and sleep. This explains why many women experience hot flashes at night, leading to sleep disruption. The sleep disruption then prevents the glymphatic system from clearing amyloid-beta proteins, compounding the risk of neurodegeneration. Nicola also notes that when the brain is starved of glucose—due to impaired glucose metabolism from low estrogen—it can trigger a rush of blood through the body, perceived as a hot flash, as a stress response.

This cluster of neurons actually are They help regulate reproduction and temperature. So what happens when we have low estrogen during permenopause and menopause? Estrogen actually regulates these. So when we don't have any estrogen there, these candy neurons, I love the name by the way. These candy neurons, they're hyperactive.

Also said
“They showed on fMRI studies that the brain stem lights up just before a hot flash happens. And the brain stem is responsible in that area for temperature control, regulation, but also this is where it controls breathing and sleep. So this is probably why a lot of women are having these hot flashes during sleep.”— Adds imaging evidence linking hot flashes to brainstem activation and sleep disruption.
“When the brain is starved of glucose and it doesn't know what to do many things happen... we get a rush of blood that goes through our body because the brain is sensing, 'Oh my god, I'm starving. I don't know what to do.' So, we get this rush of blood which ends up becoming a hot flash.”— Provides the glucose-starvation component of hot flash generation.

Lactate as a preferred brain fuel and zone 5 exercise importance

exercise segment on zone 5

Nicola emphasizes that high-intensity exercise (zone 5, 90% max heart rate) produces lactate, which the brain preferentially uses over glucose as an energy source. This challenges the common fear of intense training and reframes it as essential for brain health.

Why this matters: Many women avoid high-intensity work, fearing it will be too strenuous or that cardio is 'bad.' Nicola presents a concise, evidence-based argument that just 20 minutes per week of 4x4 interval training can significantly boost brain fuel availability and VO2 max.

Background

Traditional messaging around women's fitness has focused on low- to moderate-intensity cardio for weight management. The idea that lactate—once demonized as the cause of muscle burning—is actually a neuroprotective fuel is a paradigm shift.

Nicola advocates for including zone 5 training, which is around 90% of maximum heart rate, using the 4x4 principle: 4 minutes of very hard effort followed by 4 minutes of rest, repeated 4 times. This totals only 20 minutes per week. During this intensity, the body produces lactate, which she calls a 'miracle molecule.' She explains that lactate crosses the blood-brain barrier and serves as a preferred fuel source for neurons, even more so than glucose. This counters the outdated view that lactic acid is a waste product causing muscle burn. Additionally, high-intensity training increases VO2 max—the maximum rate of oxygen consumption—which is strongly correlated with longevity and brain health. Nicola cites a study showing that women with high peak respiratory fitness (measured via VO2 max) can reduce their dementia risk by 80%. She emphasizes that incorporating lactate production is even more critical for brain health than zone 2 cardio alone.

Lactate is fuel for your brain. Okay, we need it. It your brain prefers lactate as a fuel source over glucose. This is it's such a miracle molecule. I'm obsessed with lactate.

Also said
“Women who have a high peak respiratory fitness as measured by a V2 max test can lower their risk of getting dementia by 80%.”— Quantifies the dementia risk reduction from high fitness.
“You only need to train in it 20 minutes a week. What you're doing in that zone is you're producing lactate... Lactate is fuel for your brain. Okay, we need it. It your brain prefers lactate as a fuel source over glucose.”— Reinforces the minimal time commitment and brain-fuel preference.

Creatine for brain energy and sleep deprivation

supplement discussion on creatine

Nicola highlights creatine's role beyond muscle, noting that while 5 grams saturates muscle stores, higher doses (~20 grams) may be needed to raise brain creatine levels, especially during sleep deprivation, travel, or mental health challenges.

Why this matters: Creatine is widely known as a muscle-building supplement, but its sex-specific brain benefits and the need for higher dosing to cross the blood-brain barrier are less commonly discussed, making this a fresh stance for women's health.

Background

Creatine has been studied for athletic performance for decades, but recent research highlights its neuroprotective effects. In women, endogenous creatine synthesis is lower, and estrogen influences creatine metabolism, making supplementation potentially more impactful during menopause.

Nicola explains that creatine aids in cellular energy metabolism by replenishing ATP. The body naturally produces some creatine, but not enough. While 95% of stored creatine resides in muscle, about 5% is in the brain. A standard 5-gram daily dose saturates muscle, leaving little to reach the brain. To elevate brain creatine levels, particularly during times of high demand like sleep deprivation, travel, or mental illness, she suggests higher doses around 20 grams. She cites evidence that creatine can mitigate many of the cognitive deficits caused by sleep loss and notes emerging research showing creatine may downregulate cancer pathways. She dismisses common fears about kidney damage and hair loss as unfounded. She also mentions that creatine does not degrade in hot liquids, so it can be added to coffee, and it has no taste. For sleep-deprived periods, supplementing with creatine can be especially beneficial.

The best the best times to take creatine is times of sleep deprivation... you can eliminate a lot of the symptoms that occur and all the de the devastating effects that occur from sleep deprivation by supplementing with creatine.

Also said
“We used to think that five grams a day of creatine was enough. But 5 g of creatine just saturates the muscle... So now we need more. Okay, we need more in order to raise our brain creatine levels.”— Explains the rationale for higher dosing for brain effects.
“The latest study that came out this year, it's phenomenal. They're now showing the effect of creatine on cancer to showing that it's actually downregulating the effect.”— Adds a new cancer-related benefit of creatine.

Recommendations

Products, supplements, and tools mentioned in the episode

4 items

Omega-3 (EPA/DHA) supplement

Supplement

Louisa Nicola recommends daily supplementation with at least 2 grams of combined EPA and DHA to raise omega-3 index above 8% for brain and cardiovascular protection. She tests her own levels annually and encourages listeners to do the same.

As detailed in protocols, omega-3s are critical for brain structure (70% fat, mostly DHA) and function. The average American woman has an omega-3 index below 4%, which is associated with increased mortality and dementia risk. Supplementing with 2 g/day can bring the index to protective levels. Nicola notes the impracticality of getting this from diet alone and strongly recommends supplementation.

vs alternatives

She contrasts supplementation with dietary intake: it would require 3-4 salmon steaks per day to achieve equivalent DHA, which is unrealistic and potentially exposes one to ocean contaminants.

Feeding our brain with at least 2 g of DHA per day and EPA is phenomenal.

Find Omega-3

Creatine monohydrate

Supplement

Nicola places creatine as a top brain health supplement, especially for women during perimenopause, for its role in cellular energy metabolism and neuroprotection. Standard dose is 5 g/day, with higher doses (20 g) for brain saturation during sleep deprivation.

See protocol entry. She notes that women particularly benefit because endogenous creatine production is lower and estrogen influences creatine kinetics. She highlights safety and emerging cancer-suppressing data.

vs alternatives

Compared to other supplements like caffeine or stimulants, creatine provides sustained ATP support without jitteriness. Not a direct replacement for sleep, but mitigates damage during deprivation.

Creatine helps with cell energy metabolism. We naturally produce it, but we don't produce enough of it.

Find Creatine

Blue-light blocking glasses and red light therapy

Tool

Nicola uses blue-light-blocking glasses in the evening to prevent light from screens from suppressing melatonin and stimulating cortisol. She also employs a red light panel and a wearable abdominal red light/vibration device for relaxation.

The glasses block the blue wavelengths that activate melanopsin-containing retinal ganglion cells, which signal the suprachiasmatic nucleus to inhibit melatonin release. Red light therapy has been shown to improve mitochondrial function and reduce inflammation, potentially aiding sleep quality and skin health. She finds these tools essential for her wind-down, especially while traveling.

vs alternatives

Compared to simply dimming lights, blue-light glasses offer a portable solution; compared to medication, a non-pharmacological approach.

Personal experience

She says: 'I wear really great blue light blocking glasses... I have a red light panel as well. Everybody's different.' She also mentions a vibration and red light belt she uses on her abdomen.

I wear really great blue light blocking glasses... I have a red light panel as well.

Find Blue-light

Subco (supplement quality app)

Service

When asked how to find a good supplement, Nicola directs listeners to the Subco app (suP.co) which rates brands based on quality control testing and provides purchase links.

The app aggregates third-party testing results to give transparency on supplement purity, potency, and contaminants, helping consumers navigate a chaotic market. She suggests using it to find top-rated creatine, fish oil, etc.

vs alternatives

Contrasts with blindly buying supplements based on marketing claims.

There is I'm not affiliated, but there is a really great app called Subco suP.co and that is the only the only place I know that actually does all of the quality control testing and they give all of the brands a score.

Find Subco
Disclosed sponsorships3speaker disclosed

Alloy Health prescription skincare (M4)

Product Sponsored · disclosed

Host ad read for Alloy Health's estrogen-based skincare line (estriol face cream, serum, eye cream) to address menopause-related skin changes like collagen loss and dryness.

DisclosurePaid sponsor ad read by host Mary Claire Haver, not endorsed by Louisa Nicola. Discount code MCH20 for $20 off.

Alloy makes evidence-based menopause care accessible... They're redefining skin care with M4, their prescription line made with estriol, a form of estrogen that only works on the skin.

Find Alloy

Daily Look personal styling service

Service Sponsored · disclosed

Host promotes Daily Look as a premium personal styling service for women, offering curated boxes based on body, style, and lifestyle to simplify dressing.

DisclosurePaid sponsor ad read by host. Discount code 'unpaused' for 50% off first styling fee.

Daily Look is the number one highest rated premium personal styling service for women... it's a smart, effortless way to look and feel your best without the guesswork.

Find Daily

The New Perry Menopause (host's upcoming book)

Book Sponsored · disclosed

Closing segment plug for the host's book on navigating perimenopause.

DisclosureHost Mary Claire Haver mentions her own book available for pre-order on Amazon at the end of the episode. No expert endorsement.

My upcoming book, The New Perry Menopause, is available for pre-order on Amazon.

Find The

Notable quotes

Lines worth pulling out — contrarian, specific, or perfectly phrased

5 items
Amalloid is actually a protective molecule... It actually is served to protect your brain. So remember this.
Directly challenges the widespread demonization of amyloid, reframing it as protective rather than purely toxic, which has implications for anti-amyloid therapies.
Women represent 70% of all Alzheimer's disease cases... two out of three cases are female. The small percentage that isn't is like Betty if you have been given a you've got a genetic mutation... So the other 95% why are they getting it? It's it's through lifestyle interventions.
Stark statistic with call to action: most Alzheimer's is lifestyle-modifiable, and women bear the brunt.
The end diagnosis of Alzheimer's disease is comparable to endstage cancer and that's quite scary and people don't see it that way still to today in 2025.
Reframes the severity of Alzheimer's to match that of terminal cancer, hammering home the urgency.
Exercise is by far the best elixir for your brain.
Memorable, concise distillation of the core message about exercise's unmatched brain benefits.
You cannot grow new neurons, but you can grow new synapses. Your brain needs hard stimulus in order for it to grow and repair.
Corrects the common misconception that neurogenesis is impossible, while emphasizing neuroplasticity and the need for challenge.

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Topics covered

alzheimers-diseasewomen-brain-healthestrogen-neuroprotectiontau-proteinamyloid-betaglymphatic-systemsleep-and-cognitionhormone-replacement-therapyperimenopause-symptomscandy-neuronshot-flashesbrain-fogexercise-and-brainbdnfvo2maxresistance-trainingmyokinescreatine-supplementationomega-3-fatty-acidsnutrition-for-brain
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