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Episode
Still Bobbi: Bobbi Brown on Reinvention, Midlife Entrepreneurship & Finding Purpose After 60
~90 min
Episode Brief·YouTube

Still Bobbi: Bobbi Brown on Reinvention, Midlife Entrepreneurship & Finding Purpose After 60

Mary Claire Haver
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TL;DR

The four things you'd lose by not watching

4 items

TL;DR

The four things you'd lose by not watching

4 items
1

Bobbi Brown launched Jones Road Beauty at 62 the day her non-compete expired, creating a clean brand targeting women in midlife with products like Miracle Balm for drier menopausal skin.

2

Mary Claire Haver shares her weighted vest protocol for bone health, starting at 6 lbs and building to 10% of body weight, after finding studies showing bone benefits in osteoporotic patients.

3

Haver discusses her long-term use of bioidentical hormone therapy to protect bones, heart, and brain, describing it as a 'miracle' and planning to continue indefinitely unless a contraindication arises.

4

The episode emphasizes shifting from 'anti-aging' to a focus on vibrancy through makeup, strength training, omega-3 supplementation, and connection, as well as the importance of trusting your gut and not fearing failure.

Protocols

Concrete recipes — what, when, how much, and why

5 items

Weighted Vest Walking for Bone Density

WhatWear a weighted vest during daily walks to add mechanical loading that stimulates bone formation and helps prevent osteoporosis.
WhenDuring walks, treadmill sessions, or even household chores. Build up gradually, starting with low weight.
DoseStart with 6 lbs, gradually increase to about 10% of ideal body weight (for example, 12 lbs for a 120-lb frame).
For whomPostmenopausal women concerned about bone density, but any woman can use it. Not for those with severe balance issues without medical clearance.
WhyResearch shows weighted vest training improves bone mineral density in elderly osteoporosis patients, offering a drug-free intervention.
CaveatsStart slowly; jumping to a full weight can cause exhaustion or injury. Ensure the vest fits snugly and doesn't strain the back. The weight should be appropriate for the individual's frame and conditioning.

Mary Claire discovered this after studying osteoporosis literature and seeking women-specific solutions, not the tactical 'bro' approach. She compiled several studies showing bone benefits. She decided to add it to her existing walking routine as a low-risk addition. She emphasizes that while hormone therapy helps, not everyone can take it, so loading the skeleton with weight is a powerful alternative or complement. The biggest mistake she made was attempting a 7-mile seawall walk with 12 lbs on day one, which led to extreme fatigue and taught her the importance of progressive adaptation.

Mechanism

Mechanical loading through ground reaction forces and added weight stimulates osteoblasts, leading to increased bone mass. The vest applies consistent load to the spine and hips, which are common fracture sites. Weight-bearing exercise without extra load may not be sufficient once bone loss has begun, so the added weight amplifies the osteogenic signal.

Personal experience

She purchased a vest on Amazon, started at 6 lbs, then moved to 12 lbs once she learned the dosing. Her first attempt with 12 lbs on a long seawall walk nearly incapacitated her, teaching her the importance of progressive adaptation. Now she uses it regularly while walking and makes videos about the practice.

I immediately decide I'm going to go walk on the seawall... I almost died that day. That was way too much. I realize you have to build up to it. You have to start slow.

Also said
“I had three, four, five, six now seven articles on doing weighted vest training with elderly patients who had osteoporosis and they were seeing bone benefits from this mechanical load.”— Establishes the evidence-based rationale that convinced her.
“the benefits were about 10% of your ideal body weight. So for me that's like 12 pounds.”— Specifies the target dose.

Hormone Therapy (Bioidentical Estrogen)

WhatUse of bioidentical hormone therapy, including an estrogen patch, to manage menopause symptoms and protect long-term bone and cardiovascular health.
WhenStart during perimenopause/menopause and continue indefinitely if no contraindications arise.
DoseNot specified; individualized dose under medical supervision. Mary Claire uses a plastic estrogen patch.
For whomWomen in menopause, particularly those experiencing disruptive symptoms and bone loss risk; requires careful evaluation of family history (e.g., breast cancer).
WhyRelieves symptoms like detachment and brain fog, maintains bone density, and likely provides cardiac benefit when started early in menopause.
CaveatsConcerns about breast cancer risk must be weighed; Mary Claire had a family history, stopped once, felt terrible, and decided the benefits for her outweighed risks. Must be supervised by a knowledgeable provider; not all doctors are equally trained.

Mary Claire turned to bioidentical hormones after reading Suzanne Somers' book in her late 40s, finding a doctor in New York. She experienced dramatic improvement. Then, due to breast cancer fear, she stopped and felt 'awful' again, prompting her to resume. She now believes in lifelong use, joking that only a plastic estrogen patch will remain in her casket. She has assembled a medical team combining a functional nutritionist and an MD to optimize her regimen, highlighting the difficulty of getting coordinated care. Her approach is that the protective effects on bones and possibly heart outweigh the risks for her, but she acknowledges the need for individualized assessment.

Mechanism

Declining estrogen contributes to accelerated bone resorption, increased cardiovascular risk, and cognitive changes. Replacing estrogen mitigates these effects by binding to estrogen receptors in bone, blood vessels, and brain. For bones, estrogen inhibits osteoclast activity; for vessels, it supports endothelial function and may slow atherosclerosis.

Personal experience

She went off hormones out of fear and immediately experienced symptom return; going back on restored her well-being. She says she will never stop unless a true contraindication emerges, and her husband teases that she'll be buried with her estrogen patch.

I went on it and it was like a miracle and and I was so afraid of, you know, breast cancer in the family. I eventually went off it and I felt awful again. I went right back on and, you know, I've not been off it since and I'm way past menopause.

Also said
“I just feel like it it I think it keeps me young. It's always protecting your bones... if you start young enough.”— Highlights her belief in long-term protective effects beyond symptom relief.

Morning Dance to Unstick

WhatWhen feeling sluggish or stuck in the morning, do 10 minutes of hip-hop dancing to music or Instagram dance videos.
WhenUpon waking, after drinking water.
Dose10 minutes.
For whomAnyone who wakes feeling stuck.
WhyMovement breaks mental and physical sluggishness, likely from dehydration or a poor night's sleep, and sets a positive tone for the day.
CaveatsNone mentioned.

Mary Claire acknowledges that feeling stuck can happen after a sushi dinner with extra sake or simple dehydration. Rather than wallowing, she combats it with immediate action: water and dance. She follows specific Instagram accounts for hip-hop routines, making it fun and accessible. This habit has become a reliable 'unsticking' tool, reflecting her broader philosophy of not letting stuckness linger. She believes that movement literally shifts her state, enabling her to tackle the day.

Personal experience

She says she sometimes wakes up feeling stuck and dance 'literally unsticks me.' She doesn't care if it's only 10 minutes; it transforms her mood and energy.

I wake up in the morning and I feel stuck... I drink water immediately and then I put on either music or I have a couple guys I follow on Instagram and I dance. I do hip-hop and I don't care if it's for 10 minutes. It literally unsticks me.

Treadmill Desk for Work Calls

WhatWalk on a treadmill while participating in Zoom calls, placing the laptop on the treadmill console.
WhenDuring work calls and sedentary tasks.
DoseDuration varies with meeting length.
For whomPeople with desk jobs or many virtual meetings.
WhyReduces prolonged sitting, increases daily step count, and helps maintain energy without taking extra time for exercise.
CaveatsMay cause distractions if not accustomed; ensure safety to avoid tripping.

She built a home gym and uses it as her primary workspace, integrating movement into her workday seamlessly. She acknowledges that others think she's 'nuts' but it doesn't bother her because it serves her health goals. This practice allows her to combine the demands of a founder with the need for physical activity, breaking up otherwise sedentary hours. She considers it a simple but effective productivity hack.

Personal experience

She walks on the treadmill during most Zoom calls, saying 'I don't care' what people think. She views it as a non-negotiable part of her routine.

I built a gym in my house... so I have a treadmill and I'll throw the laptop up there and walk. And so I take most of my Zoom calls up there. People think I'm nuts. I don't care.

Prioritize Strength Training Over Aerobics

WhatReplace excessive aerobics and cardio-focused workouts with weight training to build muscle and strength.
WhenThroughout life, ideally starting young, but especially important in midlife.
DoseNot specified; consistent resistance training sessions.
For whomWomen of all ages, particularly those who have historically focused on aerobics.
WhyStrength training supports bone density, metabolic health, and body composition; it's more protective against age-related muscle loss and frailty than aerobics.
CaveatsProper form to avoid injury.

Mary Claire reflects on her own history of step aerobics and Jane Fonda workouts, calling it a waste of time in retrospect. She urges younger women to avoid that path and instead focus on weights. The shift in messaging emphasizes functional strength over aesthetics, aligning with a broader movement to prepare women for healthier aging. She notes that feeling strong beats feeling 'burned' from cardio, and this perspective is one she wishes she had adopted decades earlier.

Personal experience

She taught step aerobics and regrets spending years focused on cardio that didn't build the strength she now values. She is emphatic that her past exercise choices were a mistake.

instead of wasting your time with aerobics, do weights. ... It's not about how skinny you are. It's about how strong you are.

What's new

Personal practice updates, fresh positions, predictions

3 items

midlife-peak-productivity

Mary Claire Haver realized that, contrary to her earlier belief that she'd want to retire by 60, she now finds her late 50s to be the most productive, impactful, and fulfilling time of her life.

Why this matters: Challenges the cultural narrative that creative and professional output declines sharply after menopause and provides a new model of sustained purpose.

Background

She previously had no role models of women working with passion past 60, viewing that age as 'old' and associated with retirement and domestic labor only.

Haver describes reading the first line of Bobbi Brown's memoir and laughing because it echoed her own words from decades earlier. Now at 57, she runs a clinic, writes books, hosts a podcast, and feels more driven than ever. This reframe came gradually as she witnessed her own capability and those of women like Brown who continue to innovate and lead. The insight flies in the face of a youth-obsessed culture that equates aging with decline.

Personal experience

She explicitly states that she would have said the same thing at 30 or 35 as Brown's opening line, and now she is living a completely different reality. She feels more energized and purposeful than at any previous stage.

I thought 60 would mean retirement, grandbabies, slowing down. What I never imagined is that now at 57, I feel like this is the most productive, impactful, and fulfilling time of my life.

Also said
“I won't want to work when I'm 60. I laughed out loud because 30 years ago, those were my words, too.”— Sets up the contrast between her past and present perspective.

founder-isolation-pressure

Mary Claire discovered that leaving a structured medical career to become a founder of her own clinic reintroduced intense performance pressure, isolation, and exhaustion, which she hadn't anticipated.

Why this matters: Demystifies the 'be your own boss' dream by revealing the emotional toll and constant responsibility, especially for women in midlife pivots.

Background

She left hospital obstetrics practice in 2021 expecting more control and less stress; instead she found herself repeating the same overwork patterns she thought she'd left behind.

Haver explains that while being a physician involved long hours, the founder role added a different layer of pressure: the weight of the entire company's success resting on her performance. She felt alone in this experience until she read Bobbi Brown's memoir, where Brown described similar exhaustion from constant travel, performance demands, and the feeling that 'if I don't perform, the company will suffer.' The recognition that another successful woman endured the same gave her comfort and a sense of solidarity.

Personal experience

She felt isolated in her journey, thinking no one understood the toll of being a founder. Reading Brown's words made her exclaim, 'she gets it,' which was a turning point in feeling seen.

I didn't realize that being a founder of a company... that's a whole another set of working all of that back. And I've been feeling a little bit alone in this journey sometimes of like everything's on my shoulders as a founder and if I don't perform, if I don't step up to the plate... the company is going to suffer.

Also said
“I'm just so glad you wrote that because I felt like she gets it.”— Emphasizes the relief of finding shared experience.

strength-training-over-aerobics

She now advocates for strength training over excessive aerobics, reversing her own past approach of prioritizing Jane Fonda-style step aerobics and 'feeling the burn.'

Why this matters: A direct corrective to decades of female fitness culture that emphasized calorie burn and thinness over muscle, aligning with bone and metabolic health.

Background

She taught step aerobics and followed the aerobics craze of the 80s and 90s, which may have contributed to underdeveloped muscle and bone density now considered critical for midlife women.

Haver frames this as a hard-won insight, especially important for younger women who might repeat the same mistakes. She ties it to visible and invisible benefits: looking better, feeling better, and building strong bones, which are essential as estrogen declines. The shift in messaging emphasizes functional strength over aesthetics, preparing women for healthier aging rather than chasing a thin ideal. She explicitly regrets the time spent on aerobics and wants others to prioritize weights early.

Personal experience

She explicitly says she regrets the time spent on aerobics rather than building muscle, and she taught step aerobics herself.

instead of wasting your time with aerobics, do weights. ... It's not about how skinny you are. It's about how strong you are.

Also said
“Oh, that that is that is a big regret I I have that I did was the Jane Fonda, you know, stepics. I taught step aerobics.”— Provides the personal history behind the lesson.

Recommendations

Products, supplements, and tools mentioned in the episode

2 items

Jones Road Miracle Balm

Product

A multipurpose balm from Bobbi Brown's Jones Road Beauty that moisturizes, adds glow, and can be used alone or over makeup, designed for all skin types but especially dry, menopausal skin.

Mary Claire discovered the brand during the pandemic through social media, bought the Miracle Balm, and immediately felt it was made for her changing skin. She uses it as a quick go-to for Zoom calls: with mascara, eyebrows, lip gloss, and glasses, she feels presentable without a complicated routine. She believes the product is particularly genius because it addresses the dryness and texture changes that come with menopause, where powders can settle into fine lines. The balm acts as skincare and makeup in one, a perfect solution for busy women.

vs alternatives

Unlike typical heavy foundations or powders that can accentuate dryness and settle into lines, the balm provides moisture and a natural, dewy finish, acting as both moisturizer and tinted enhancer.

Personal experience

She ordered it for her sister and herself, and now uses it routinely, calling it 'exactly what my skin needed.' She describes her simple routine: ponytail, Miracle Balm, eyebrows, lip gloss, and glasses, which makes her feel put-together.

she made these products for us. For women of a certain age, for skin that gets drier in menopause, for faces where powders can settle into fine lines.

Also said
“the first thing I thought was she made this for me. This is for women with drier skin. I never had had oily skin before and then menopause sucked all the oil out of my body.”— Shows personal identification with the product's target and validates its reason for being.
Find Jones

Still Bobby by Bobbi Brown

Book

Bobbi Brown's memoir covering her childhood, career, the sale of her brand, and her reinvention with Jones Road Beauty in her 60s, offering lessons on resilience and grit.

Mary Claire describes the book as touching, impactful, and says it should be required reading for young women. She highlights specific passages that resonated with her, especially about exhaustion as a founder and the redefinition of success. She considers Bobbi's story a powerful example of midlife reinvention and encourages listeners to read it for its raw honesty.

vs alternatives

Compared to typical celebrity memoirs, this one offers actionable inspiration for women navigating career shifts and aging, without glossing over the hard parts.

Personal experience

She read it, found many personal parallels, and was moved to tears at the end. She felt the book gave her permission to acknowledge the challenges of being a founder while also feeling understood.

I think it should be required reading for all young women. Just a story of resilience and grit and determination and you're just a badass.

Find Still
Disclosed sponsorships7speaker disclosed

Midi Health

Service Sponsored · disclosed

A telehealth clinic focused on menopause care, covered by insurance, providing personalized plans including hormone therapy, nutrition guidance, weight management, and lifestyle support.

DisclosureSponsored by Midi Health.

Mary Claire highlights the care gap and how many women are dismissed; Midi aims to fill that gap with evidence-based whole-person care. She notes it's the only national women's health tele clinic covered by major insurance. The service offers ongoing support beyond immediate symptoms, addressing heart, bone, and brain health. She positions it as a way to access expert-led virtual care that many women can't find locally.

vs alternatives

Compared to traditional in-person gynecology where menopause may be undertreated, Midi provides accessible, specialist virtual care covered by insurance, reducing barriers to expert treatment.

Midi Health is a telealth clinic focused exclusively on women in midlife, led by trusted medical leaders and clinicians.

Also said
“When you work with Midi, you get a personalized plan that can include hormone therapy, nutrition guidance, weight management, and lifestyle support.”— Describes the comprehensive care model and concrete offerings.
Find Midi

Alloy Health M4 Skincare (Estriol-based)

Product Sponsored · disclosed

A prescription skincare line containing estriol (a form of estrogen) for menopausal skin changes, including face cream, serum, and eye cream that only act locally on the skin.

DisclosureSponsored by Alloy Health; discount code MCH20 for $20 off.

Mary Claire explains that as estrogen drops, skin loses collagen and hydration. Alloy's M4 line uses estriol, which works on skin estrogen receptors without systemic absorption, to improve elasticity and firmness. The process is online with physician review, shipping directly to the patient. She sees it as a targeted intervention for a problem many women face but cannot solve with over-the-counter creams.

vs alternatives

Unlike typical anti-aging creams that rely on surface hydration or retinols, M4 uses a prescription estrogen compound that addresses the underlying hormonal cause of thinning skin, offering a more direct biological mechanism.

Alloy makes evidence-based menopause care accessible... And now they're redefining skin care with M4, their prescription line made with estriol, a form of estrogen that only works on the skin.

Also said
“It started with the M4 face cream RX. And now Alloys added two game changers, the M4 Face Serum RX and the M4 Eye Cream RX.”— Shows the expansion of the product line and the multi-product approach.
Find Alloy

Salt Wear Leakproof Underwear

Product Sponsored · disclosed

High-performance, reusable leakproof underwear for periods, bladder leaks, and postpartum, using patented gusset technology to wick moisture and control odor naturally.

DisclosureSponsored by Salt. Code unpaused20 for 20% off.

Mary Claire points out that many women deal with leaks from menopause, postpartum, or periods, and Salt provides a discreet, comfortable solution that replaces disposables. She highlights the brand's B Corp certification and mission to end period poverty, having helped over 150,000 women and girls worldwide, which adds a social impact dimension. The product is positioned as part of normalizing conversations about bodily functions.

vs alternatives

Compared to disposable pads or liners, Salt's underwear is washable, more comfortable, eco-friendly, and feels like regular underwear while providing reliable protection.

Personal experience

She gives a strong endorsement, saying the underwear keeps you feeling dry, confident, and comfortable, implying she has used it or stands behind it.

Salt makes high-performance, leakproof underwear that actually works. Their patented gusset technology is a thin, soft, and discreet, but powerful wicking away moisture and controlling odor naturally.

Also said
“Whether you're managing your period or those unexpected bladder leaks that can come with perimenopause or postpartum recovery, Salt keeps you feeling dry, confident, and comfortable.”— Covers specific use cases relevant to her audience.
Find Salt

Virtue Flourish Hair Care

Product Sponsored · disclosed

A hair care line for women experiencing thinning or loss due to hormonal changes, using alpha keratin 60KU clinical, a bioidentical protein that repairs the scalp and hair from within.

DisclosureSponsored by Virtue. Code virtue20 for 20% off.

Mary Claire notes that menopause often causes unexpected hair thinning, and standard shampoos aren't enough. Virtue Flourish's keratin is recognized by the body as its own, penetrating to restore strength and elasticity, creating a foundation for healthier growth. She positions it as a gentle, restorative solution free of sulfates, parabens, and phthalates, appealing to those seeking clean beauty.

vs alternatives

Unlike typical bonding or coating products that sit on the surface, this formula uses bioidentical keratin to repair at the structural level, targeting the hormonal root cause of thinning and loss of resilience.

At the heart of Flourish is Virtue's key ingredient, alpha keratin 60KU clinical. This is a combination of two bioidentical proteins that are recognized by the body as its own keratin.

Find Virtue

Jenny Bird Jewelry

Product Sponsored · disclosed

A jewelry brand offering bold hoops, bracelets, and bangles that pull an outfit together effortlessly, with fast shipping and all-day comfort.

DisclosureSponsored by Jenny Bird. Code unpaused for 20% off first order.

Mary Claire describes the pieces as statement-making yet easy, ideal for elevating a simple outfit. She notes the holiday gifting opportunity and that the jewelry is comfortable enough for all-day wear. This recommendation reflects her personal taste and the brand's accessibility.

Personal experience

She says she just ordered her first piece of jewelry and is excited to wear it, indicating a recent personal conversion.

Their pieces have this effortless way of standing out. You may even start getting compliments.

Find Jenny

Omega-3 Supplementation

Supplement Sponsored · disclosed

Omega-3 fatty acid supplements for heart, brain, inflammation, and immune support, especially for those not eating fatty fish regularly.

DisclosureSponsored by Medi Health.

She frames omega-3s as a well-researched, evidence-based intervention that many women lack. The benefits include supporting cardiovascular flexibility, reducing systemic inflammation, and aiding immune function. She implies that dietary intake alone is often insufficient, making supplementation a simple, high-impact habit for long-term health. The recommendation is presented as a cornerstone of proactive midlife wellness, not a fringe trend.

vs alternatives

Compared to relying on diet alone (which most fail to do with fatty fish multiple times a week), supplementation ensures consistent intake of the active EPA and DHA forms that confer the protective effects.

Personal experience

She advocates strongly, positioning it as a foundational element of self-care in menopause and beyond, indicating she follows this practice herself.

omega-3 supplementation can make sense. It's one of the most wellressearched evidence-based interventions we have.

Also said
“Not only do they keep your heart strong and your blood vessels flexible, they support brain health, reduce unwanted inflammation throughout your body, and help your immune system function optimally.”— Summarizes the multi-system benefits and biological rationale.
Find Omega-3

The New Perry Menopause by Mary Claire Haver

Book Sponsored · disclosed

Mary Claire's upcoming book providing updated information on perimenopause and menopause, likely covering hormone therapy, lifestyle interventions, and debunking myths.

DisclosureAuthor; available for pre-order.

She mentions it at the end of the episode, linking it to her podcast mission of providing honest, evidence-based information. Although not discussed in depth, the book is promoted as a resource for women seeking guidance through the menopause transition, and it supports the broader themes of the podcast.

my new book, The New Perry Menopause, is available for pre-order now on Amazon.

Find The

Notable quotes

Lines worth pulling out — contrarian, specific, or perfectly phrased

5 items
I thought 60 would mean retirement, grandbabies, slowing down. What I never imagined is that now at 57, I feel like this is the most productive, impactful, and fulfilling time of my life.
Captures the central theme of midlife reinvention and challenges the retirement narrative, directly from the host's personal revelation.
I'm not looking to use the term anti-age at all. I just I want to be more vibrant and I do that through makeup and I do it through what I put in my body and I do it through positive attitude.
Offers a reframe from anti-aging to vibrancy, a key message of the episode, spoken by Bobbi Brown and endorsed by the host.
I don't believe in failure. ... some things don't work out, that just means it's a big message to do something else.
Promotes resilience and a growth mindset, central to Bobbi's entrepreneurial story and a repeated theme in the conversation.
instead of wasting your time with aerobics, do weights. ... It's not about how skinny you are. It's about how strong you are.
A concrete, actionable shift in fitness philosophy for women, directly from the host and reflecting a personal regret and new advice.
I'm not making these for supermodels. I'm making this for the busy working mom who's putting this on in the car or on the train real fast doing her makeup.
Emphasizes the practical, no-fuss makeup philosophy behind Jones Road Beauty and the audience-first approach that drove its creation.

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Topics covered

midlife-reinventionbeauty-entrepreneurshipmenopause-skincareweighted-vest-bone-healthhormone-therapystrength-training-vs-aerobicsomega-3-supplementationjones-road-beautyfounder-stress-and-isolationanti-aging-mythfunctional-medicinefamily-mental-health-historytrust-your-gutfailure-as-learningnon-compete-career-pivotsocial-media-beauty-influencegenerational-dynamics
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