Game Day 3-Step Intake Process
Miller designed this process to overcome male avoidance of healthcare. Men don't want to go to LabCorp, wait days for results, and then schedule a follow-up. By putting a lab in every clinic, they can draw blood, run the critical safety markers (total T, PSA, and H&H) on site in 15 minutes, and have a clinician review them immediately. The consultation covers medical history, symptoms, and medications. If the man qualifies, he can leave with a treatment plan that same day. The send-out panel provides the deeper hormone picture for ongoing management. This speed and convenience is the 'secret sauce' that allowed them to scale to 500 clinics.
Ben Greenfield (host) describes it as a 'really good concierge service' and has been using it for 3 months.
Step one is you come in, free labs at every single game day throughout the country. ... Total T is going to let us know what's going on with your testosterone. PSA lets us know what's happening with your prostate levels and then your red blood cell count lets us know how thick your blood is, more or less. And it's a good baseline start.

